Joan needed to change her lips — and overdrawing was born.
The best way for Joan to stop getting typecast as a B-list flapper was to give her a larger-than-life makeover. Per the excellent book "Max Factor and Hollywood: A Glamorous History," Factor knew this would start with the lips.
"Not wanting to give her the same Cupid's Bow lip he'd already created for America's sweetheart Clara Bow, Factor went back to the drawing board. For the actress, he would invent the broad "Hunter's Bow" lip. Characterized by it's broad outline of the upper lip, which the makeup guru spread over the Cupid's Bow, the look also became known as "The Smear."
Her overdrawn lips re-launched her career — and the biggest makeup trend of the 1930s.
You think the insanity around Kylie Jenner's lips was crazy? Yeah; that's nothing compared to the way women freaked out over Joan's new lewk — newspaper reports at the time credit "The Smear" for causing a 1,500% increase in lipstick sales in the 1930s.
Take that, Lip Kits.
And Joan's iconic overdrawn lipstick is making a comeback — kinda.
FX's new show "Feud" is about the legendary war between Bette Davis and Joan Crawford before, during, and after the filming of "Whatever Happened to Baby Jane?"
Here's hoping this means "The Smear" comes back — I want a long, spread-out upper lip!