'80s and '90s babies, prepare to freak out! A beloved drugstore brand is dedicating a full makeup collection to a beloved video game, and it's a match made in gamer-beauty-loving heaven. That drugstore brand is Wet N Wild Beauty, and the game is none other than Pac-Man!
Born in 1980, Pac-Man started off as an arcade game and has since had a series of spin-off video games. There have even been a ton of movies dedicated to the yellow video game icon, including the 2015 film Pixels.
Now you get to drop a little Pac-Man love onto your makeup vanity, and are you stoked? Because I'm STOKED!
Now SURPRISE! Wet N Wild just blessed the people with a limited-edition set available exclusively at Ulta.
For whatever reason, Wet N Wild Beauty decided to release the collection as a complete vault! The Wet N Wild Pac-Man Limited Edition Collection Box ($70, Ulta). It comes with one Perfect Game Nail Kit, one Waka Waka Waka Eye Shadow Brush, one Waka Waka Waka Powder Brush, A Game Over Color Eye Shadow Palette, four tubes of Ghost Gloss, Bonus Fruit Lip Balm, Bonus Fruit Lip Scrub, the High Score Blush Palette, Power Pellets Highlighter, and Power Pellets Bronzer. In other words, this collection literally has a product to represent every single aspect of the Pac-Man video game!
Fans of the Pac-Man video game are super excited about this collaboration.
"I’m sure the younger generation has zero appreciation for this according to the comments but as an older beauty lover who grew up in the Pac-Man generation, I just had to have this. Completely awesome and perfect for the fun theme of my beauty room," a fan wrote.
Um, ditto! I grew up playing Pac-Man, and I'm super in love with the idea of an eye shadow palette inspired by the game. A collaboration like this also makes sense conceptually if you consider that both the video game and beauty industries really value intense color and visuals — graphics for the games and makeup for beauty.
And still, some fans simply can't get over the cruelty-free drama that Wet N Wild was caught up in only a few weeks ago.
"Too bad this brand is sketchy [redacted] and lied to their customers for years about being cruelty-free. WILL NOT be buying from them ever," one critic wrote.
To be fair and accurate, it appears that Wet N Wild's cruelty-free status has not been a huge debate for "years," as the commenter stated. According to reports, Wet N Wild only recently expanded to China in 2018, which still left fans feeling bamboozled, as the brand did not announce this.
Wet N Wild also maintains that it is a cruelty-free company despite being available in China, where testing on animals is legal and can happen to any cosmetics for sale on shelves. In the event that you still want to scoop up this Pac-Man Collection, it's available now!
If you're feeling the Pac-Man makeup collection but prefer to buy the items individually, then you only have a few more weeks before you can gobble up your faves.
The Wet N Wild brand confirmed to Revelist that this collection will launch in July 2019. That gives you a month to make room in your stash, get your coins in order, or do whatever you need to do to prepare for the fun Pac-Man beauty products. Either scoop up the full vault now so you don't have to worry about the individuals selling out or stay tuned for the official release date of the collection sold separately.