photo: Instagram

This is not a drill: Rare Beauty is finally launching eyeshadows! The brand, which has become known for its natural, comfortable makeup, just released photos of their first eyeshadow palette, which will be available on and on April 12 at 9 p.m. PST.

Trendmood broke the news about the new palette yesterday, sharing photos of a few new products: the Discovery Eyeshadow Palette in True to Myself, the Always an Optimist Weightless Eye Primer, and the Always an Optimist Pore Diffusing Primer.

Rare Beauty confirmed the news today, April 5, with an Instagram post of Selena Gomez using the brand-new palette. The palette has a unique design, with one large shimmer shade pan right in the middle and six half-moon pans of mattes and metallics.

According to the brand, the palette features "7 rich, buttery shades in a range of finishes—mattes, metallics & a 3D glitter topcoat." The shadows are meant to be crease-free, fade-resistant, long-wearing, and super smooth.

The palette will retail for $29, and the eye primer will retail for $18. Buy the new products on Sephora's website or!