When she teases Fenty products in surprising places.
Rihanna is a fashion icon, and it just so happened that her S/S '18 Fenty x Puma runway show was mere months after the launch of Fenty Beauty. And if you look at that highlight, you might recognize a familiar pink/purple shine...
Did Rihanna cross over, and boast that her entire makeup look was brought to you by Fenty Beauty? Yes. Yes, she did. More importantly, can you blame her?
When she breaks outdated beauty rules.
If you're like me, blue eye shadow conjures up visions of old ladies in '80s TV shows. The beauty rules say that this is a shadow shade that SHOULD NOT BE WORN... until Rihanna proves us all wrong.
But here is Rihanna, wearing blue eye shadow and looking gorgeous. Her fearless attitude says "Take your makeup rules and shove 'em". This woman's face is undefeated!
When she makes filters cool again.
I'm pretty sure Rihanna invented Instagram filters — and whenever she uses them, she makes sure to tag @fentybeauty or @savagexfenty, depending on what she's teasing in her Instagram Story.
And whenever she does, I am reminded that my highlighter supply is low. She's a genius.
When her lingerie shoots make us NEED her lipstick.
What Fenty Beauty did for color representation, Savage has done for size representation. The lingerie line goes from size 00 to 24, and the ads include women of all shapes and sizes.
And whenever Rihanna is photographed wearing her best Savage X underthings, we also need to know what Fenty Beauty products are gracing her face. That's some powerful crossover.
When she nails every product launch.
In April 2018, Fenty Beauty launched its Beach, Please! summer collection. In true Rihanna style, she gave her fans the first look through a truly hilarious makeup tutorial done in partnership with Vogue. Remember when she said her vibe for summer is "more is more"?
Who told her she could be funny and sparkle like that?!?!
When even her music videos are teases for upcoming Fenty launches.
The "Wild Thoughts" video debuted a look that snatched everyone's wigs clean off. The vibe was Caribbean party sexiness, and as we now know, was the world's first ever look at the bestselling Moroccan Spice palette. That palette wouldn't launch for months, but everyone was talking about her turquoise eye shadow — talk about genius marketing!
When she SLAYS the Met Gala.
The theme of this year's Met Gala was "Heavenly Bodies," which is only fitting. Rih's look was a jewel-encrusted ivory sensation topped with a Pope-inspired headpiece.
Jaws dropped. Cameras flashed. And we were left wondering, could the face be courtesy of Fenty Beauty products exclusively? YES. YES. AND YES AGAIN.
When she teases eyeliner at major events.
Like Fenty Beauty, the Diamond Ball is Rihanna's creation, and, as such, is an opportunity for Rih to SHUT THINGS DOWN.
This year's Ball featured Rihanna dripping in diamonds and serving Morticia Adams realness with sophistication — and is that perfect black eyeliner the only-launched-now liquid Flyliner??
The world may never know.
When she singlehandedly makes body glitter cool again.
There's nothing Rihanna can't do, and there's no previously deceased trend that she can't bring back to life.
Case in point — body glitter. It was out until Rihanna said it was "in" again, and now every brand on Earth is trying to dupe her super-shimmery Body Lava.
When she demolishes Coachella.
Rihanna is the best dressed person at Coachella EVERY year. How fly does your eye makeup have to be to pull of a patterned ski mask? Answer: Rihanna fly.
When she hits Crop Over.
A longstanding celebration in Rih's homeland of Barbados is Crop Over, an annual festival — and party — celebrating the end of the sugar cane harvest.
Even though Rihanna attends Crop Over every year, every year she debuts a new outfit and beauty look — and nobody is ready. Even Pharrell resorted to some fangirling, commenting, "Damn" several times on her most recent Crop Over posts. Even Chris Brown chimed in.
These poor boys.
When she shows the world that you can be glamorous AND socially engaged.
Rihanna is passionately involved with social justice issues.
She supported Mia Amor Motley, the first female Prime Minister of Barbados, and called out the failings of the criminal justice system with causes like #JusticeForJunior and #FreeCyntoiaBrown.
Loving glamour doesn't mean abandoning social justice — and Rihanna shows her fans what it really looks like when you use your voice, and your platforms, to speak out for good.