Lifestyle

This is what Sephora was selling on its website 10 years ago

LifestylePublished Jun 30, 2017
By Nicola Dall'Asen
sephora 2007Web Archive

10 years ago — way back in the year known as 2007 — buying beauty products online was practically unheard of. Nevertheless, Sephora did have a fully functioning website.

And. Oh. My. God. 2007 Sephora is an actual makeup time capsule. There were some treasures on there we had completely forgotten about.

We took a trip back to Sephora's ACTUAL 2007 homepage via the Wayback Machine to bring you what was website-worthy 10 years ago today. Let's take a trip back through time, shall we?

pink sugar-placeholder
pink sugar
Amazon

First of all, Sephora was REALLY plugging its fragrances — especially Aquolina Pink Sugar.

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fragrantica
Frgrantica

Everyone in 2007 wore Viva La Juicy by Juicy Couture.

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vera wang princess
Amazon

Or Princess by Vera Wang. Timeless.

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hilary diff with love
Precious Beauty

And every celebrity in the world had their own fragrance. Even HILARY DUFF had With Love.

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sean john cologne
Flipkart

Remember Diddy's brand Sean John? Its fragrance for men was called Unforgivable. What were those dudes up to?

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stila fragrance
Amazon

You can tell perfumes were a hot commodity because even makeup brands like Stila were attempting it. Mandarin Mist, anyone?

Talk to moms about mom stuff. And make money doing it.
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hoola benefit
GlamBot

And speaking of makeup, a lot of brands were selling classics that still haven't changed. Benefit's Hoola Bronzer still looks exactly the same.

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orgasm blush
Amazon

As does Nars' Orgasm Blush.

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lip venom
Amazon

Lip plumping glosses are starting to make a comeback — maybe DuWop's cult-favorite Lip Venom will, too.

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fatgirlslim
Ulta

Bliss' Fatgirlslim still claims to cure cellulite. It still doesn't.

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anastasia brow kit
Nordstrom

Even in the days of over-plucked brows, Anastasia Beverly Hills was still looking out for them with its All About Brows Kit.

THE PINK PACKAGING, THO!

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nordstrom
Nordstrom

Too Faced's Lash Injection mascara had a slight packaging glow up, but that's about it.

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urban decay primer potion
Urban Decay

But there are a whole ton of staples, such as Urban Decay's Primer Potion, that looked totally different in 2007.

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tarte cheek stain
Amazon

Tarte's massive original Cheek Stain sticks take you way back, huh?

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thrrob
Makeup Alley

But we're thankful some of these products got left in the dust. Take Benefit's Thrrrob blush, for example. THRRROB. Ew.

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mocktail
QVC

Thank heavens some of the trends died, too. You probably slathered yourself in lip gloss, and it was probably Lorac's Mocktail.

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too faced little pink book
Too Faced

Can we talk about the palettes for a hot second? There were only two kinds: ones for *natural* smoky eyes, like Too Faced's Little Pink Book...

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vanity trove
Vanity Trove

... and ones for *edgy* smoky eyes, like Tarte's Peep Show Smokey Eye Palette.

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makeup alley
Makeup Alley

Benefit Big Beautiful Eyes? Neutral.

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urban ammo palette
Total Beauty

Urban Decay's Urban Ammo? Edgy. See?

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sephora
Sephora

But Sephora sold one thing in 2007 that was weirder than all else: Sephora Collector's Edition Monopoly.

Which you can STILL BUY, by the way.

So 'fess up — how many of these products did you use religiously? How many of them do you STILL use?

Tell us on our Eyeliner Addict Facebook page and like us for more!

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