Stila Cosmetics may be in yet another faulty skin-darkening scandal. Beauty fans have been circulating a photo of what appears to be an endcap display in an Ulta store. The display features a massive photo of a model whose skin appears much darker than it looks in real life.
The display has many fans wondering why the brand didn't just use an actual dark-skinned model, especially since this isn't Stila Cosmetics' first time being called out for using a white model to convey the image of deep, bronzed skin.
If Pershina did not give permission for her skin tone to be darkened by Stila Cosmetics, then that's another violation.
When a brand darkens a white model's skin, it's a slap in the face to actual people of color. It's just as disrespectful to the actual model whose skin has been altered without her consent.
The most confusing part about all of this is that Stila Cosmetics just had a skin darkening scandal in November 2018.
Beauty YouTuber xsparkage exposed Stila Cosmetics for sending some very questionable swatches to the beauty blog, Temptalia. At first glance, the swatch photos appeared like normal. Just another glittery day at the Stila Cosmetics office, right? Wrong.
But if the brand was truly sorry in November 2018, then why are fans spotting photos of darkened models in the Stila Cosmetic store displays in 2019?
How does a brand that supports "all ethnicities and skin tones to celebrate individual beauty" continue to circulate images of a white person with a darker look ... by accident? And without that model's consent?
Stila Cosmetics has more explaining to do.
I predict another series of apology tweets if fans keep rattling cans about this skin color messiness. Brands are always sorry when they are called out, right? To help Stila Cosmetics out with this one, below are a few questions I hope will be answered:
Who at the Stila Cosmetics headquarters made the faux pas this time? Or was it the printing press?
Why, after such a huge scandal in 2018, have you been so careless?
How are your customers supposed to believe this was an accident AGAIN?
Which brands do you recommend your unforgiving ex-fans start shopping in your place?
Don't offer up any apology lacking the answers to these questions, Stila Cosmetics. Please and thanks.