Tarte Cosmetics, the go-to makeup brand for mermaids and contouring enthusiasts, is having its annual Friends & Family sale. Almost the entire site is on sale, including the adorable Sugar Rush line, and it includes bestsellers like the Unleashed eye shadow palette and Youth Or Dare Multi-Acid & C Serum. By using code BESTIES at checkout, customers can save 25% off — with Tarte Rewards members scoring 30% off. But act soon, because the sale ends on August 16. Our favorite Tarte picks are below.

Jessie Paege x Tarte Let It Rain-Bow Eye Set ($18 down from $24 at Tarte)

>>Get it here

For Pride 2019, beauty influencer Jessie Paege collaborated with Tarte on this delightful rainbow-themed eye shadow palette. It also comes with a mini size of the Lights, Camera, Lashes 4-in-1 mascara. I bought the palette last month, and it's quickly become one of my favorites! The colors are richly pigmented and work equally well on their own as they do together.

Toast The Good Life Eye Brush Set ($22.50 down from $30 at Tarte)

>>Get it here

This eye brush set is a steal. It's already marked down to $30 from $39, and now customers can get an extra 25% off, paying $22.50 for a 5-piece brush set that includes two blending brushes, an eyeliner brush with spoolie, a shading brush, and a pencil brush. The chic pink, gold, and black color scheme will look perfect in your beauty battle station.

Limited-Edition No Shower Happy Hour Athleisure Essentials SPF ($17.25 down from $23 at Tarte)

>>Get it here

Another sale-on-sale, this kit was originally priced at $34 and is now $17.25 with that extra 25% off. It's your gym bag's new best friend, containing everything you need to freshen up after pumping iron like the warrior that you are. The kit includes an aluminum-free deodorant, dry shampoo, a tinted moisturizer with SPF 20, a neutral lip gloss, and a blush.

Rainforest of the Sea High Tides & Good Vibes Eyeshadow Palette ($29.25 down from $39 at Tarte)

>>Get it here

Yes, technically an eyeshadow palette is meant to be used for its intended purpose, but sometimes a palette is so gorgeous that you just want to stare at it. This palette features Tarte's high-quality pigmented formula in soothing seaworthy colors that look like crystals in the ocean.

Shape Tape Concealer and Mini Sponge Set ($18.75 down from $25 at Tarte)

>>Get it here

Keep those stacked sales coming! Now Tarte's iconic Shape Tape full-coverage concealer is available with its own specially-shaped sponge to reach those inner eye corners. The concealer wand even comes with an attached flamingo charm. This set was originally $29, so don't let it fly away.

Maracuja Oil ($36 down from $48 at Tarte)

>>Get it here

Tarte's beloved maracuja oil is a staple in my beauty routine. The light-as-air oil soothes dry winter skin, and just a drop will sheer out heavy foundations for a dewier look. You can use it anywhere you need a burst of moisture — I like using it on my lips at night to battle my constant chapped skin!

Tarteist PRO Glow To Go Highlight Contour Palette ($14.25 down from $19 at Tarte)

>>Get it here

This contour and highlight palette is the perfect size for getting glam on the go. The brand designed the colors to work with all skin tones, and features a cool-toned contouring power with two highlighters to sculpt your face like a work of art.