It's war of the words between Tarte Cosmetics and Natasha Denona. Tarte Cosmetics has taken legal action against the Natasha Denona makeup brand over the trademarked terms "Blush & Glow" and "Bronze & Glow," as reported by The Fashion Law.
Natasha Denona released the Blush & Glow Palette ($55, Sephora), Tan Bronze & Glow Palette ($55, Sephora), and the Mini Bronze & Glow Cheek Duo ($19, Sephora) in 2019 and they've earned decent reviews. The only problem with the launches is that Tarte Cosmetics already trademarked those names years ago.
Tarte Cosmetics sent Natasha Denona a cease and desist letter on April 26, according to The Fashion Law.
The photo shown here is the Tarte Blush & Glow Compact ($30, Tarte Cosmetics) which existed before the Natasha Denona Blush & Glow palette. The brand also has the Tarteist PRO Glow & Blush Palette ($45, Sephora) and a Bronze & Glow Contour Brush ($34, Tarte Cosmetics). With all of these products having been on the market for a while, it's surprising that Natasha Denona moved forward with its 2019 launch using the same name.
And Tarte Cosmetics isn't here for it.