Black Panther's impact is impossible to ignore. It's the highest-grossing superhero movie of all time, making a whopping $1.2 billion worldwide. It's also the first Marvel Studios movie to score a Golden Globes nomination in the Best Motion Picture, Drama, category. But its legacy is more than just box-office records and dollar signs. The movie features an all-black cast, which is unfortunately a rarity in Hollywood.

The film made a significant impact on everything in pop culture — from toys to clothing — and it's still going strong.

Case in point: Forever 21 just released a "Wakanda Forever" Fair Isle sweater, just in time for Christmas. But the way it promoted the sweater had people dragging the brand in droves.

Forever 21, whether purely from ignorance or totally intentionally, posted an ad showing off the Black Panther–themed sweater on Twitter. 

forever 21 wakanda forever sweater
photo: Forever 21

People quickly lashed out against the brand for using a white male model to promote something that made such an everlasting impact on black culture.

In fact, one woman even made a screenshot of the ad, knowing Forever 21 would delete it once people caught wind of it (spoiler alert: It did).

Some people joked that the brand really couldn't have chosen a whiter man to model the sweater.

Others noted that the model knew something was off about the ad, judging by his facial expression.

But the majority of people were just pissed at Forever 21 for its ignorance in marketing a product that reads "Wakanda Forever."

But not everyone feels the ad is problematic. Some people are honestly just baffled that people care this much about a sweater.

Some even tried pointing out that Wakanda is just a mythical place, in hopes of changing people's minds. It didn't work.

Forever 21 clearly wanted no part in this fight, though. The company was quick to delete the tweet that caused the backlash. It also took most of the photos off the site as well. Only one product image remains and there is no model involved.

The brand even issued an apology, because this is how 2018 goes. "Forever 21 takes feedback on our products and marketing extremely seriously," it said. "We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way."

BTW: It's $35 on in case you still want to buy it.