photo: Kanye West

Only a few weeks after dropping the controversial "Famous" video, Kanye West is back again with "Wolves," another single from his latest album, "The Life Of Pablo" — and oh man, it is haunting.

The video features clothing from Balmain, and it's clear that this is the mysterious campaign that the fashion line has been teasing over the past few days. And while Kim Kardashian was nowhere to be seen in the lead-up to Friday's reveal (July 29), she definitely appears front and center in the video. Like, real front and center.

Balmain ???? @stevenkleinstudio

A photo posted by Kim Kardashian West (@kimkardashian) on

Sister-in-law Kylie Jenner and supermodel Cindy Crawford also appear in the video as do Vic Mensa and Sia, who collaborated with West on the single.

Now if you'll excuse me, I'm going to watch this video eight more times and contemplate the haunting beauty of despair. It seems like the appropriate thing to do.