This year will mark 23 years without the beloved Selena Quintanilla, and to honor her legacy, her family is taking on more than one business venture to show love to her devoted fans.
The bags were first seen in Corpus Christi, Texas, where Selena proudly hailed from, and are available starting today.
The proceeds will reportedly go to the Selena Foundation, spearheaded by her family.
A portion will also go toward a sector of The Boys & Girls Club.
Selena's sister, Suzette Quintanilla, joined the HEB team to promote the tote bag launch, explaining the project's been in the works for quite some time.
She explained the grocery chain is a sponsor for Fiesta de la Flor, the annual festival that celebrate's Selena's life.
"We finally came up with something to be able to give back to Selena's fans but to also benefit Selena's foundation, and this is what we got!" Suzette said, unveiling the totes.
Aside from the bag being a good way to support Selena's legacy, Suzette explained it's also a good keepsake for her longtime fans.