Travis Scott just dropped his new single, "Highest In The Room," his first piece of music since last year's award-winning album Astroworld, amid breakup news with Kylie Jenner.
The lyrics of the song hint at their potential relationship troubles, and the music video definitely sends a clear message to his ex-girlfriend and mother to their 1-year-old daughter, Stormi. But some fans think that all of the rumors, especially Jenner's recent alleged meet-up with her ex Tyga, and publicity surrounding the celebrity couple's breakup, comes at a suspiciously convenient time.
Whether or not the rumors and breakup are all a big facade, it has to bode well for his music drop. The joint music video has already racked up millions of views and is the number one trending video on YouTube.
The music video also dropped, and it's a trippy representation of the song.
Whether or not the breakup news was a planned PR ploy or not, it certainly worked in Scott's favor. His trippy music video is the number one trending video on YouTube in its first 24 hours, and has racked up more than 3.5 million views. At the very end of the video, a cloud of smoke morphs into the shape of an extremely recognizable figure that looks a lot like Kylie Jenner.