Kylie Jenner and Travis Scott
photo: Splash News

Travis Scott just dropped his new single, "Highest In The Room," his first piece of music since last year's award-winning album Astroworld, amid breakup news with Kylie Jenner. 

The lyrics of the song hint at their potential relationship troubles, and the music video definitely sends a clear message to his ex-girlfriend and mother to their 1-year-old daughter, Stormi. But some fans think that all of the rumors, especially Jenner's recent alleged meet-up with her ex Tyga, and publicity surrounding the celebrity couple's breakup, comes at a suspiciously convenient time. 

Whether or not the rumors and breakup are all a big facade, it has to bode well for his music drop. The joint music video has already racked up millions of views and is the number one trending video on YouTube. 

Genius broke down the lyrics, and talked to one of the collaborators about the production of the beat. 

Genius broke down the lyrics of the song, and determined it has to be about his relationship troubles with Kylie. "I’m doin' a show, I'll be back soon (Soon) / That ain't what she wanna hear (Nah)," could reference his busy schedule, and how that has affected his relationship with the beauty mogul. 

The chorus, "I got room in my fumes (Yeah) / She fill my mind up with ideas / I'm the highest in the room (It’s lit) / Hope I make it outta here (Let's go)," is all about Scott's drug use, supposedly only with marijuana. 

Some people think it's awfully convenient that the rumors and publicity should happen just ahead of the song's drop. 

With Jenner and Scott in headlines just a week ahead of his single's release, it will no doubt affect the popularity of its initial drop. Some people think that the timing is a little suspicious — and they don't believe that what they're going through is legitimate. This isn't the first time that Kardashian/Jenner drama coincided with launches or music releases or new seasons of their show, so it feels orchestrated to some degree.

One person noted on Twitter, "Ain't it so convenient that they have troubles, just like Kanye with Kim drama before album for sales." 

Kylie Jenner previewed the song in one of her cosmetics' ads, so how personal could it be? 

Kylie Jenner first teased the song in an April ad for her new eyebrow product. But the lyrics she used didn't seem to reference any relationship troubles. It's possible, though, that the sentiments about their struggles were added in after she shared the clip. 

The music video also dropped, and it's a trippy representation of the song. 

Whether or not the breakup news was a planned PR ploy or not, it certainly worked in Scott's favor. His trippy music video is the number one trending video on YouTube in its first 24 hours, and has racked up more than 3.5 million views. At the very end of the video, a cloud of smoke morphs into the shape of an extremely recognizable figure that looks a lot like Kylie Jenner.