There's just about any type of merchandise for Harry Potter fans out there, from shoes to dresses to makeup, and now parents can get in on the fun with diaper bags based on a scene from The Sorcerer's Stone.
JujuBe is a line of luxurious and stylish diaper bags, totes, backpacks, wallets, and other accessories that are as cute as they are efficient. The brand has collaborated with the Harry Potter films for a few different collections based on the movies. Its first magical line has already dropped, and has limited availability.
The Flying Keys collection is based on this scene from the first Harry Potter film that released in 2001.
The first Harry Potter book was released in June 1997, a little more than 22 years ago. Now that some of the original kids and teens who read these books are of parenting age, it makes sense that diaper bags would be the next merchandise to drop.
The adorable print featured on the various styles of bags is the flying keys from the series of obstacles guarding the Sorcerer's Stone in the first film.
Be Organized - Flying Keys (JujuBe, $40)
The enchanting print is obvious for die-hard Harry Potter fans, but also subtle enough that it just looks like a cute style for those less in-the-know. This set of organizers is a great pairing with the JujuBe bags to keep smaller items contained. Or anyone could use them as a makeup bag or pencil case.
Be Packed - Flying Keys (JujuBe, $110)
This backpack would make a great baby shower present for your fellow fans of the Wizarding World. The contrasting white print on the inside is just as adorable and features the "unlocking" spell "Alohamora," plus a few iconic wands, like the Elder Wand. The compact pack is 16.5 inches tall and features plenty of pockets, perfect for a school backpack or on a trip to Harry Potter World at Universal Studios.
Be Sporty - Flying Keys (JujuBe, $175)
This bag is extremely versatile and can be switched between three different styles: backpack, messenger bag, or as a grab-and-go. It's perfect for a busy wizard parent that needs to keep everything stored and easy to take on a broomstick ride. The gold metal hardware features the Harry Potter and JujuBe logo on one side and Harry Potter's round glasses and scar on the other.
Freedom 2-in-1 Belt Bag - Flying Keys (JujuBe, $40)
Fanny packs are no longer a cheesy '80s and '90s accessory — they are the best hands-free way of organizing belongings. Best at holding a few items for a quick jaunt, this belt bag is small and compact. It also includes a long strap to wear over-the-shoulder as a messenger bag.
Super Be - Flying Keys (JujuBe, $70)
A classic tote, this style is lightweight and, at 15 inches, holds most sizes of laptops. Plus, there are multiple storage compartments and a zipper at the top to keep everything contained. The print is ambiguous for any Hogwarts house, from Gryffindor to Slytherin, but even more are coming in the collaboration.
You won't even need Hermione's undetectable extension charm to fit everything.
With all of the deep pockets and separate sections on these bags, parents will be able to fit every single baby need — no charms necessary. Harry Potter fans are becoming parents now, too, and need all of the merchandise to pass on this legacy to their kids. It's never too early to start reading your baby the HP series.