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There's a reason for all those butterflies!

In Mexican culture, the monarch butterfly plays an important role in Día de los Muertos. The holiday typically coincides with the return of butterflies, or mariposas, who are leaving the northern areas for the winter. Their cyclical return also symbolizes the freedom of the spirits who have passed away.

The Día de los Muertos Barbie is done in the Catrina style.

The Día de los Muertos Barbie is modeled after the traditional Catrina. The Catrina is symbol of the holiday; she is a female skeleton wearing a large hat and an Elizabethan-style dress. Her whimsical skull is painted, like the calaveras we see today. It was originally designed by Mexican cartoonist José Guadalupe Posada as a tongue-in-cheek reminder that everyone dies, even the snobby aristocratic Europeans!

The skull, or calavera, face paint is meant to take away the fear of death.

photo: Courtesy of Mattel

It's no secret that in many religions and cultures, death invokes a feeling of terror and finality. In the Mexican tradition, el Día de los Muertos is a time for deceased love ones to return, and the anticipation of their return is what makes the holiday so joyful. It's like getting to see an old friend or family member! We're all bones in the end, so let's enjoy our time on this side of the veil while can.

How I can buy the Día de los Muertos Barbie?!

photo: Courtesy of Mattel

Mattel confirmed to Revelist that the Día de los Muertos Barbie will be released on September 12, just in time for the holiday. She'll retail for $75 and will be available at Walmart. The 2019 Día de los Muertos starts on October 31 and goes through November 2.

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Add this graphic to your Pinterest boards to see the incredible look of Mattel's new Día de los Muertos Barbie!