The Peloton woman has officially traded in her bike seat for a bar stool.
Peloton, a stationary bicycle and luxury workout equipment brand, recently released an ad that had the entire internet uncomfortable. The sexist and dystopian-feeling commercial left viewers in awe at the tone-deaf commentary of the ad, titled "The Gift That Gives Back."
A woman's husband gifts her the Peloton bike for Christmas and she vlogs her experience working out for a year. At the end of the commercial, she shows her husband gratitude for giving her the bike and says that it has totally changed her. Meanwhile, her fit figure is completely unchanged from the beginning of the ad.
Many are calling out the sexist nature of the ad because it seems as if she was forced into working out just for the pleasure of her husband and the title of the ad makes it all the worse. But there's a silver lining.
The actor who played the "Peloton woman" recently starred in a totally different ad that seemingly made fun of the sexist commercial. Ryan Reynolds' gin company, Aviation American Gin, hired the actor, Monica Ruiz, to play a woman at a bar who's looking forward to "new beginnings" with her friends.
The original Peloton ad has been called out for being sexist countless times.
The Peloton woman, Grace From Boston, has a pained look on her face and expresses nervousness for using the bike. Then, at the end of the commercial, she and her husband watch a video of her progress that feels totally creepy and manipulative, as if the husband wanted to make sure she was using the gift.
Ryan Reynolds' gin brand quickly capitalized on the popularity of the Peloton ad with a totally different tone for Aviation American Gin.
The same actor stars as a woman, who is assumed to be Grace From Boston aka the Peloton woman. Her friends are offering her support and cocktails at a bar, and they cheers to "new beginnings." Then at the very end of the commercial, one friend says, "You look great, by the way!"