The ASOS marketplace is supposed to be an Amazon-esque store that allows shoppers to purchase merchandise from over 1,000 independent sellers. However, one such store, It's A Hoodrat Thing, has rightfully caught the internet's ire.
Twitter users began dragging the online clothing boutique on December 15, though ASOS has had the store since January.
The backlash grew so large that ASOS removed the store from the marketplace.
It's A Hoodrat Thing has also taken down its Facebook, Twitter, and Instagram pages.
While ASOS hasn't answered that question, suffice to say, nobody will be joining the "hoodrat club" any time soon.
It's time for clothing brands to stop being culturally appropriative. Getting It's A Hoodrat Thing out of ASOS is an appropriate first step.
UPDATE: 12/20/2016, 4:56 pm
ASOS has responded to Revelist's request for comment:
Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join. Whenever we find product or label that violates our policies we remove it immediately. There is also a “report this item" link under every product picture. If you’d like to find out more about what is prohibited, please visit the Marketplace.