The ASOS marketplace is supposed to be an Amazon-esque store that allows shoppers to purchase merchandise from over 1,000 independent sellers. However, one such store, It's A Hoodrat Thing, has rightfully caught the internet's ire.

Twitter users began dragging the online clothing boutique on December 15, though ASOS has had the store since January.  

It began when Twitter user @_christinecath saw that ASOS dubbed the shop "One to Watch."

She pointed out how the streetwear brand, which is based in Bali, is run by two white "hip-hop loving, wannabe gangsters."

It's A Hoodrat Thing is also described as a brand that aims to "provide the unapologetically confident and sassy fly girls" with vintage clothing.

US Weekly reports that some of the store's merchandise included a crop top with the word "hoodrat" written over it as well as "Gangster's Paradise" jean jacket.

That language is what's angering many Twitter users.

Often, "sassy" and "hoodrats" are words used to negatively depict Black women as angry, uncooperative, and incapable of being reasonable.

They're insults, not words that be should reclaimed by white women who are unaffected by the label.

Of course, Twitter users unleashed their frustrations on ASOS.

The backlash grew so large that ASOS removed the store from the marketplace.

It's A Hoodrat Thing ASOS Marketplace
photo: ASOS

It's A Hoodrat Thing has also taken down its Facebook, Twitter, and Instagram pages. 

ASOS also tweeted an apology on December 16.

The bigger question here is how such an offensively-titled store ended up in ASOS' marketplace to begin with.

While ASOS hasn't answered that question, suffice to say, nobody will be joining the "hoodrat club" any time soon.

It's time for clothing brands to stop being culturally appropriative. Getting It's A Hoodrat Thing out of ASOS is an appropriate first step.

UPDATE: 12/20/2016, 4:56 pm 

ASOS has responded to Revelist's request for comment:

Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join. Whenever we find product or label that violates our policies we remove it immediately. There is also a “report this item" link under every product picture. If you’d like to find out more about what is prohibited, please visit the Marketplace.