Immediately, many commenters pointed out that the Latina holiday Barbie has lighter-skin, which doesn't represent the 24% of Americans who identify as Afro-Latino.
"In celebration of diversity you should make your Latina dolls have dark eyes, brows, and hair for once," Instagram user @decoller commented under Barbie's photo. "We're a very diverse race. We don't all look like Teresa."
Instagram user @rachelyray agreed. "Teresa looks like Barbie went to the beach more than she does Latina," she commented. "And in all of this diversity where is any Asian barbies in this collection?"
Abigail Harding, who uses the Instagram name @abitreee, also criticized Barbie for its lack of size diversity. "They all have the same body shape and facial features, how is that diverse????"
Teresa is Mattel's only Latina Barbie. She's been around since 1988, and others have criticized her before.
Barbara Gonzalez, a writer for The Flama, wrote that Teresa appears "safe" because she has "wavy auburn locks, olive skin, and hazel eyes."
"Thanks to Mattel, you are ethnically ambiguous enough to be mistaken for Italian or some other safe white identity, and therefore still marketable to a broad audience," Gonzalez wrote.
The holiday collection also doesn't feature an Asian Barbie, which several Instagram commenters pointed out as well.
However, Mattel seems committed to being more diverse: Barbie released a line of dolls that come in a range of sizes, including tall, petite, and curvy.
They were designed to look more realistic — which is a mission Barbie should continue in their holiday collection.
Well, there's always next year.