For decades, people of color have been shamed, ridiculed, and even punished for wearing their hair natural. They've had to fight for the right to not conform to a white standard of beauty in order to achieve acceptance in society.

So when PopSugar wrote an article to make a case for rocking your natural hair, it would have been a great thing...

... if only they'd included any women with natural hair in the article.

The article, sponsored by hair-product company OGX, was titled, "These 3 Women Are Making a Serious Case For Rocking Your Natural Hair."

popsugar natural hair
photo: Screenshot via PopSugar

"This season, we're challenging you to embrace your hair and rock a style that works with your natural texture, not against it," the author wrote.

The article featured three women — none of them Black — each of whom detailed their "tips" for embracing their "natural" hair.

popsugar natural hair
photo: Screenshot via PopSugar

But natural hair refers to a particular kind of hair texture.

popsugar natural hair
photo: Screenshot via PopSugar

Black women and other POC have worked hard to promote the natural-hair movement. Featuring three women who clearly don't have that kind of hair discredits the people of color who fight against the racist notion that natural hair isn't beautiful or professional.

Frizzy hair, thick hair, or curly hair aren't the same as natural hair.

popsugar natural hair
photo: Screenshot via PopSugar

People on Facebook were quick to point this out. Carla Antoine posted a link to the PopSugar article and the comments started rolling in.

Screenshot via Facebook
photo: Screenshot via Facebook
Screenshot via Facebook
photo: Screenshot via Facebook
Screenshot via Facebook
photo: Screenshot via Facebook

"But we smooth-haired girls need a movement too!" one woman joked.

Screenshot via Facebook
photo: Screenshot via Facebook
Screenshot via Facebook
photo: Screenshot via Facebook
Screenshot via Facebook
photo: Screenshot via Facebook

"*Laughs in 4C*," joked another.

Screenshot via Facebook
photo: Screenshot via Facebook

Do better, PopSugar.