Meet Frudia. The beloved Korean skin-care brand just launched at CVS, and it's known for its high-tech, fruity concoctions.
The brand invented and patented a brand-new fruit extraction process that allows it to gather nutrients from entire fruits — not just juices and essences.
The brand has created four skin-care collections, each of them based on the benefits of a singular fruit.
The green collection is derived from green grapes and is designed for pore control; The pink line is derived from pomegranates to fight aging; The yellow collection is derived from citrus fruits for skin brightening, and the purple line is derived from blueberries for intense hydration.
Each collection includes a toner, serum, cream, and sheet mask that you buy individually, so you can mix-and-match based on your skin type and desired results.
When I tried it, I expected the answer to skew more toward the latter — but I was taken aback by how impressed I was with every single item.
And I'm not impressed by most things, generally speaking. I'm a Bougie Bitch when it comes to skincare — I haven't so much as considered buying a drugstore face wash in years.
While some of the toners were too astringent for my skin, once I found The One, I became a religious toner user.
The Citrus Brightening Toner transformed me. It sucks all the makeup and dirt out of my skin that my face wash misses, but it doesn't dry me out, either.
But your mileage may vary. Dry skin types definitely need to stick to the Blueberry Hydrating Toner or the Pomegranate Nutri-Moisturizing Toner, otherwise your skin might tighten TOO much — not ideal.
If you DO have oily skin, the grape-derived Pore Control Toner will be your godsend. It sucks up ALL the grease, so don't use it more than once a day.
Shockingly, all four creams hydrated my skin without making it greasy — a rarity for me. They quickly became my favorite part of my whole routine.
Once again, if you're oily, you might find the hydrating blueberry cream to be too much for you. But even normal (maybe even dry) skin types will be able to handle the pore control cream's cleansing properties. It eliminates all my unwanted oil but still leaves my skin feeling soft.
If you have normal or combination skin, it might take you a little experimenting to find the product combination that works for you, but once you do, it's SO WORTH IT.
After a few weeks of alternating between each line, I settled on a regimen of my tried-and-true face wash followed by Frudia's brightening toner, anti-aging serum, and pore-control cream.
I diverged from that while traveling one weekend, and my skin was visibly shaken by the loss.
All in all, I'm a fan. Frudia's not only affordable, but it DELIVERS.
Everything falls under the $22 mark, and it's easy to find at your local CVS. Its cute packaging draws your eyes right to it and practically forces you to keep up with your regimen like you should. I'd highly recommend it for skin-care newbies who haven't dabbled in the world of toners and serums yet.
I'm not going to lie — my skin already looked pretty good thanks to genetics and an intense skin-care routine — but the Frudia range made my skin FEEL way better. Immediately after I'm through my new routine, my oiler spots feel matte to the touch and my dry areas are soft and smooth.
I guess I'm officially on the K-beauty bandwagon.
And here I shall stay.
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