Fat women work out. In fact, some of the world's greatest athletes are considered plus-size. For instance, plus-size Olympian Michelle Carter became the first American to win a gold medal in shot put at the 2016 games.
Jessamyn Stanley, a plus-size yogi, is inspiring her robust Instagram following to practice yoga.
Yet Nike, a premiere retailer for athletic wear, has primarily made clothing for straight-size women — until now.
Nike is finally selling workout clothes for fat women. Their new attire runs from a 1X to a 3X while sports bras are now available up to a 38E.
Best of all, Nike didn't skimp on the range of apparel available. Plus-size women can choose from simple t-shirts and running shirts to printed cropped pants and weather-proofed jackets.
The iconic brand, recognizable by its swoop logo alone, expanded to plus sizes in an effort to celebrate women being "stronger, bolder, and more outspoken that ever."
"The days where we have to add 'female' before 'athlete' are over," Nike said in a statement to Cosmopolitan UK. "She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape."
Nike's designers also realized that making athletic gear as true-to-size as possible is important.
"When we design for plus size, we aren't just proportionately making our products larger," Helen Boucher, vice president of women's training apparel, told Cosmopolitan UK. "That doesn't work because as we know, everyone's weight distribution is different."
Nike also tapped plus-size women, like fashion blogger Danielle Vanier and lifestyle blogger Gracie Francesca, to be spokesmodels for the campaign.
Nike still has work to do, since there are only 43 items available for plus-size women. However, recognizing the need for fat women to have comfortable athletic wear is a good start.
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