Stella mccartney african prints
photo: Charles Platiau / Reuters / Splash

It's been a long fashion month, and an even longer one for cultural appropriation. Stella McCartney's latest runway show had looks that resembled African prints, and Twitter went OFF. 

Stella McCartney featured African prints in her Paris Fashion Week show, and Black Twitter wasn't too happy about it.

Stella mccartney african prints
photo: Charles Platiau / Reuters / Splash

The designer, who often champions sustainability and vegan fabrics, showed a collection that was "a joyful exploration of British style," according to WWD, who had the show's program. Although with the slew of African prints, Twitter wasn't really about it. 

The prints resembled traditional African "ankara" prints. Some followers wondered why they weren't shown on Black models.

Although the show did have more than one model of African descent, the collection certainly didn't have many. 

Others demanded that McCartney give credit where credit is due.

One even used Instagram's new voting feature to call out the cultural appropriation!

Some users were just plain tired.

When the brand posted a picture of a look and described the collection as consisting of "colourful printed dresses," Instagram wasn't about it, either.

"If you want to wear our fabrics please make our models wear it," a user said. "'Colourful printed dress.' OK Becky," another said. "Why do you people keep taking from us without including us?" a user commented. "Go to Harlem and get these from our aunties selling then for 25 bucks and they're made better," a follower commented. 

With people of color on the runways being such an anomaly, showcasing African prints while clearly lacking diversity added insult to injury.

It's great that the brand saw the beauty in these prints, however, it also highlights how deeply diversity is needed in the industry — models and designers alike. Designers also need to have a dialogue about what's culturally appropriate versus appropriation to prevent things like this from happening.

Also, by paying homage to those cultures, it reveals how homogenous the runways have become. You can't have an African print on the runway without people wondering where the African models are!

Hopefully brands will find a balance between valuing the prints as much as the people wearing them on the runways.