ashley graham 2016
photo: Ashley Graham / Instagram

2016 has officially been the year of Ashley Graham: she was the first plus-sized model on the cover of the Sports Illustrated swimsuit edition, she launched a lingerie line AND a swimsuit line, and she got sexy with one of the Brothers Jonas in the best music video of the year.

And if she were a straight-size model, she'd be hailed as the second coming of Cindy Crawford. But because she wears a size 16, she couldn't POSSIBLY be a supermodel. That would be CRAZY.

But her latest achievement is changing all that.

Ashley is officially the new face of H&M Studio's Fall 2016 line, officially destroying fashion's outdated "plus" barrier.

ashley graham hm
photo: H&M

As reported by Harper's Bazaar, this is the first time a plus-size model is representing the H&M brand as a whole. Casting body-diverse models in campaigns should be standard in the fashion world — not a one-off incident, or something that ONLY happens when a brand needs some positive PR.

Could this be the beginning of mainstream fashion getting a clue, and realizing that plus-size shouldn't be seen as second best? Because Ashley is now not *just* world's most famous plus-size model; she's a damn supermodel, PERIOD.

The H&M collection is inspired by "folkloric romance, femininity and female power" — so Graham was a natural fit.

ashley graham hm
photo: H&M
"It's exciting to be representing one of the most internationally known fashion retailers that is not only offering more options for curvy women, but pieces that have a high fashion aesthetic," said Ashley. No "slimming" vertical stripes here — this line is pure edgy glamour.

"My hope is that young women who shop at H&M see me in the ads and are reminded that there is not one standard definition of beauty or one perfect size."

hm ashley graham
photo: H&M
"I started modeling 16 years ago. The industry was much different," she told Harpers. "There wasn't social media helping to launch careers, and "plus size" models weren't considered supermodels. Now we're seeing curvy women on runways, on magazine covers and in major advertising campaigns alongside "straight size" models."

"We're seeing more inclusivity when it comes to size, and we have to continue featuring more and more diversity," says Graham.

ashley graham hm
photo: H&M

PREACH, GIRL!

You'll be able to shop this supreme collection — which also includes plus sizes — beginning September 8 in stores and on hm.com

ashley graham hm
photo: H&M
Prices will reportedly range from $29 to $299, and we're expecting this pink dress — Ashley's favorite — to sell out first. "I wore it one day and people stopped me to ask who made it," she says.