
ASOS has been called out for allegedly stealing an earring design from a small business, Studio Cult. Studio Cult's bestselling flame earrings have been a staple in its shop for months now, but now ASOS has a suspiciously similar pair of earrings for sale. According to Studio Cult, ASOS ripped off its design after Studio Cult applied for an ASOS Marketplace boutique in April.
Studio Cult shared its story on Instagram and Twitter, asking for help from its followers to report ASOS's stolen design. On April 24, Studio Cult received the above email from ASOS, rejecting its application for an ASOS Marketplace boutique. According to ASOS, Studio Cult was too similar to other boutiques in the ASOS Marketplace, which meant there would be too much competition.
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