Kanye West's Yeezy Season 4 runway show is getting trashed by the fashion media.
The show was scheduled for 3 pm. It started over an hour and a half after that time. Editors were bussed to the location on New York's Roosevelt Island and, as Jezebel reports, were made to wait in a holding pin. Once in their seats, they waited some more. Under the hot sun.
The discomfort turned to rage and the rage slowly trickled onto Twitter as they waited... and waited... and waited...
Stella Bugbee, editorial director of New York magazine's The Cut blog, took us along for the ride.
Back to Skool on the Kanye Bus pic.twitter.com/TwEcw4xs4T
— Stella Bugbee (@stellabugbee) September 7, 2016
All aboard the Kanye Bus!
Pickup was reportedly at 1:30 pm, so given how late the show was, the Yeezy experience sucked up half of the workday for the editors in attendance.
The bus ride was long (at least an hour, according to tweets) and the welcome was less than warm.
Being screamed at by security. CHIC. #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
Being herded in a line in the hot sun and yelled at is the great equalizer of #NYFW #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
The holding pin was a literal holding pin.
The Yeezy show is 45 minutes late so far and they still aren't letting people in. pic.twitter.com/W4GSQVQOBx
— Vanessa Friedman (@VVFriedman) September 7, 2016
Laura Brown, InStyle's new editor in chief, was not amused.
Kanye West show: crowd left outside in the heat for almost an hour.
— Laura Brown (@laurabrown99) September 7, 2016
Did we mention the show was staged at the site of a former smallpox hospital? Charming.
#YeezySeason4 is at the small pox hospital. Naturally. pic.twitter.com/i2LOJ2NZAT
— Stella Bugbee (@stellabugbee) September 7, 2016
But up until this point, Bugbee and others still had a sense of humor about the whole thing.
Going on hour 3 of #YeezySeason4 Did you know this is actually an endurance test devised by Adidas to simulate survival of the fittest?
— Stella Bugbee (@stellabugbee) September 7, 2016
They hit their breaking point when the model extras — who stood like human statues under the hot sun until the show's late start — began dropping like flies.
Model passed out in the heat is given water by man in the audience but no one on the #YeezySeason4 team helps.
— Stella Bugbee (@stellabugbee) September 7, 2016
We are all part of @kanyewest psychological experiment - model just fell backward, nearly passed out. #YeezySeason4 pic.twitter.com/SKpXxDA53i
— @Booth (@Booth) September 7, 2016
Is this the show? Waiting until the models collapse one by one? #YeezySeason4 #NYFW Am I complicit? What's going on! pic.twitter.com/Mm5pi3GVKN
— Robin Givhan (@RobinGivhan) September 7, 2016
After all they'd done to get there, people started leaving!
Watching editors leave #YeezySeason4 But I feel obligated to watch out for these models and see what else they have to go through.
— Stella Bugbee (@stellabugbee) September 7, 2016
The Kardashians showed up super late... Hopefully that's not why the show was delayed.
Kendall, Kim and the clan Kardashian have finally arrived at Yeezy. 1 1/4 hrs late. pic.twitter.com/m3Opgl8jZT
— Vanessa Friedman (@VVFriedman) September 7, 2016
Finally, the show started almost two hours after its scheduled time.
That's what I call a nude shoe #YeezySeason4 pic.twitter.com/9sTIuwNgdp
— @Booth (@Booth) September 7, 2016
Not one, but two models couldn't even make it down the runway.
Now what tf was going through her head? #YeezySeason4 pic.twitter.com/ahfDWCNaJ0
— saint pablo (@moschinogrande) September 7, 2016
Model in all black can barely make it down the runway. Is going to fall. #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
Model loses it in heels, Bruce Pask comes to rescue. True gentleman. #YeezySeason4 pic.twitter.com/NWfjaGao04
— @Booth (@Booth) September 7, 2016
Bugbee didn't mince words about how she felt.
Getting the fuck out of this. #YeezySeason4 what a nightmare.
— Stella Bugbee (@stellabugbee) September 7, 2016
I feel physically sick from that abomination.
— Stella Bugbee (@stellabugbee) September 7, 2016
The most responsible thing we could all do would be to write NOTHING about this show. #YeezySeason4
— Stella Bugbee (@stellabugbee) September 7, 2016
Thanks to Tidal's constantly buffering livestream, the show was also frustrating for people who watched it at home.
This Tidal live feed of Season 4 is horrible
— PAIGE (@paigetillerr) September 7, 2016
But, hey, at least Kanye was smiling!
Kanye's smiling! #YeezySeason4 pic.twitter.com/1rGNYxdfNi
— @Booth (@Booth) September 7, 2016
And some critics actually do have nice things to say about the clothes.
Think people will buy #YeezySeason4 ? I do. More work in these clothes than his past collections. pic.twitter.com/7sMS2ZYsxU
— @Booth (@Booth) September 7, 2016
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