Back to Top

Although the laws may not be in place (because they're antiquated AF), there is something so unsettling about a larger brand being able to take from indie brands that have less money and subsequently less power. It also says A LOT when the majority of indie designers getting knocked off are women of color.

photo: Giphy

There are certainly non-black designers who have addressed repeated knockoff issues with various brands, but it must be pointed out that the majority of the people who claim that Fashion Nova allegedly profits off of their creativity and hard work happen to be black women — even as Fashion Nova laces the pockets of thousands of influencers, many of whom are people of color. 

Even though Fashion Nova aligns itself with names such as Cardi B (an Afro-Latina) and pays to have its brand name-dropped in rap songs and on the very black blog The Shaderoom, the brand is still slighting black women and then ignoring them (as with Briana Wilson and Destiney Bleu), dismissing them (as with Luci Wilden), and sometimes even blocking them (as with Jai Nice) when they stand up for themselves.

When Kim Kardashian called out fast-fashion brands for knocking off her designer clothes and threatening her precious relationships in the industry, Fashion Nova quickly fell on its sword with a public statement addressing the matter — and media outlets ate it up. For years indie designers have repeatedly claimed that this practice happens to them regularly and (for some) can affect their livelihoods and their ability to catapult their businesses forward. 

Does "well, that's just fashion" truly have to be where the conversation ends? Perhaps legal precedents, higher accountability, and integrity are what Fashion Nova and really the entire fashion retail industry should consider "adding to cart."