
Ikea's iconic blue Frakta bag is celebrating its 30th birthday, so there's no better opportunity to remind a certain brand (*cough, cough* Balenciaga) that it was here FIRST.
Yes, it's crinkly. Yes, it's cheap. Yes, it can withstand a thousand trips to the grocery store — but that's why the world has carried this $.99 bag for generations.
And if Ikea's latest ad is any indication, the Frakta only gets better with age.
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