Ikea is trolling Balenciaga with new Frakta bag ad

Ikea is trolling the luxury fashion brand that copied its iconic blue bags

Hilarious.

Ikea's iconic blue Frakta bag is celebrating its 30th birthday, so there's no better opportunity to remind a certain brand (*cough, cough* Balenciaga) that it was here FIRST.

Yes, it's crinkly. Yes, it's cheap. Yes, it can withstand a thousand trips to the grocery store — but that's why the world has carried this $.99 bag for generations.

And if Ikea's latest ad is any indication, the Frakta only gets better with age.

In the video, the bag takes a journey across the world.

The video follows the bag as it travels from a family's small kitchen to a basketball court to a beach. It even transforms into a cute jacket for a small puppy. Note to other brands: Having a dog in your ads is always a win. ALWAYS.

“Why should functionality and quality be a privilege for the few, when we can do something about it?” the video inquires.

The video references Balenciaga's $2,145 bag that looks very similar to Ikea's $.99 version. Although Ikea released a statement saying it was "deeply flattered" by the designer imitation, many people online thought it was outrageous to pay that much for what's basically a more expensive copy.