It's an indisputable fact that there are three things in this world that Kanye West loves: music, himself, and the OTT clothing of Balmain.

A photo posted by BALMAIN (@balmain) on

Here he is wearing a casual pearl-encrusted Balmain jacket that probably costs more than everything I own put together.

He loves the brand so much that he posed for the "royal portrait," alongside Kim, Kylie, Kris, and Balmain creative director Olivier Rousteing.

A photo posted by BALMAIN (@balmain) on

Because if you want to be a soldier in the #BalmainArmy, you have to be down with the Kardashians. It's like a law.

And he was Kim's co-star in the 2014 ad campaign. Because Kardashians + Kanye + Balmain = GOLD.

kim kanye balmain 2014
photo: Balmain

But now he's hit the ultimate fashion milestone: Kanye is starring in Balmain's new ad campaign, and for the first time, Kim is NOWHERE in sight.

He's officially gone solo.

According to Balmain, these ads are all about "MUSIC MEETS FASHION," and show a thoroughly bedazzled West (representing music) dramatically falling to the ground...

While supermodel QUEEN Joan Smalls (representing fashion), resplendent in see-through ruffles, shoves him down.

Yeah girl.

Olivier has also been teasing some very short videos on Instagram; could this be a still from a commercial, or a short film?

Maybe it's a music video / ad hybrid? I DON'T KNOW.

Whatever it is, we can't wait to see the rest of the campaign. Kanye is king, and he's killing this on his own.

A video posted by BALMAIN (@balmain) on

He can probably even make whatever Blair Witch nonsense is happening in this video look fly, and that's saying something.

What do you think of Kanye's first Kardashian-free kampaign?

Tell me all your feelings in the comments, or over on Facebook!