Japanese designer Nigo, considered a founding father of streetwear fashion, has partnered with the food retailer on a collection of streetwear for his new label, Human Made.
Apparently the collab arose out of a lifelong obsession with the brand's mascot: Colonel Sanders. He's, um, inspiring I guess?
KFC learned of his fascination and invited the designer to tour the company's headquarters in Louisville, Kentucky, and learn how to make fried chicken. He also checked out the Colonel Sanders Museum (yes, that's a thing), to gain inspiration for the capsule collection.
"When we heard of NIGO’s obsession with Colonel Sanders, we had to invite him for a rare tour of the Colonel’s personal archives to help inspire him," said Steve Kelly, KFC's director of media and digital marketing. "We’re humbled to work alongside both Hypemaker and NIGO in debuting this collection and are proud to have been a small part of his creative process."
And thus began fried chicken's first foray into fashion.
Nigo then teamed up with global creative studio Hypemaker to create tees, hoodies, hats, and jackets inspired by the ‘70s and the one and only Colonel Sanders.
Designs include KFC's legendary iconography and color scheme. There's a denim jacket with a large stitched portrait of the colonel on the back, sweatshirts and pocket tees with red and white stripes lining the edges, and hidden KFC logos throughout the entire collection. It's definitely quite the spectacle.
Prices range from just $20 to a whopping $375.
You can shop the Human Made x KFC capsule collection at one of Manhattan’s KFC restaurants (242 E. 14th Street in New York) on Friday, November 16th. Grab a bucket of extra crispy while you're there and you can carry it in your new tote bag.
Nigo himself will be in attendance for the opening of what is sure to be a bizarre experience.
If you won't be around for that, or just don't want to stand in line, don't worry. You can purchase some of these products online come November 23rd on HBX.com. Oh, and the collection will also be available in Tokyo’s Human Made store.
I have many thoughts on this peculiar collab, but I will leave you with these tweets that sum it up flawlessly.