Over the past year, Fashion Nova has done more than become the most searched clothing brand on the internet. The online retailer has also proven to us that it can whip up a solid, affordable knockoff of a trendy, higher-end garment in record time.
While the retailer is wicked good at churning out knockoffs, those talents have placed Fashion Nova on Kim Kardashian's bad side! Or ... did they?
Kardashian recently ranted on Twitter about how frustrating fast-fashion brands in general have become and how they put a damper on her relationship with reputable designers. At the time, her rant seemingly came from a genuine place, but fans had plenty of mixed feelings.
However, in less than 24 hours, a few receipts tumbled out that have fans questioning whether or not she and Fashion Nova have been sitting at the same table all along. I know you're wondering what in the rich-people-internet-drama is going on here. Shall we start at the beginning?
The Yeezy dress was a HIT, and it still is — on FashionNova.com in hot pink and a few other colors.
It's called the Cut To The Chase Mini Dress ($30, Fashion Nova). The online shop is even using a real photo of Kim Kardashian wearing the dress in its lineup of product images.
The strange part about this knockoff is that I vividly remember this dress going up for sale on the Fashion Nova website just one day after the party — along with BOTH pink outfits that Kylie Jenner wore to her Barbie-esque party.
Knockoffs of the glittery, pink playsuit and hot pink dress that Jenner wore are also still available on Fashion Nova as the Birthday Bash Sequin Romper ($35, Fashion Nova) and the Twenty Fun Satin Dress ($60, Fashion Nova).
Very interesting product names, eh? Jenner's birthday photos are also in the lineup of product images.
"Fast-fashion brands, can you please wait until I wear this in real life before you knock it off?" she asked retailers.
Although she added a cry-laughing emoji to the end of the note, her message certainly had that "I'm joking, but seriously" tone. This was definitely Kim K's way of letting fast-fashion brands know she's onto their games and that it's not cool.
In response to the dig, Fashion Nova sent Kardashian a "we're joking, but not really" quip of its own via Instagram — a photo of the EXACT design on one of their models complete with a new product name for fans to shop! The SHADE.
Strangely, the IRL Skirt Set still isn't actually available on the Fashion Nova website.
Hordes of fans are swarming the brand's Instagram comments inquiring about how to find the design, its cost, and available sizes. Searching the product name yields nothing. Is it possible that Fashion Nova was just trolling Kardashian or taking advantage of a golden PR moment? Probably a little bit of both, given how smart of a business move this whole thing is.
"Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts," Diet Prada shared.
By "receipts," Diet Prada means the close-up of Yemane's file names that are labeled "02-14-2019" and titled "Kim's dress."
"Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it?" Diet Prada asked. "Or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release?"
But do we believe it, though?
At this point, I'm so confused about everything, and I know nothing. It's undeniably odd that Fashion Nova consistently recreates Kim Kardashian's clothes so quickly. Is fast fashion really that fast? It's also very interesting that Fashion Nova is able to feature Kim Kardashian's actual photos on its website despite assuring customers that there is no relationship. And then there's the weird fact that several other members of the KarJenner clan actually do get a check from Fashion Nova.
Is Kardashian secretly in business with Fashion Nova? Is the Jordyn-Tristan-Khloé scandal all designed to cover up this shoddy fashion deal? Are both scandals just manufactured hype for the upcoming season of Keeping Up With the Kardashians?
Is the sky blue? Is the internet actually the matrix? ARE WE EVEN HERE?! This is too much and I'm going to lie down now.
Fashion Nova? Kim K? Ya'll work it out amongst yourselves.