Kim Kardashian loves her name and it makes her a bazillion dollars, so she likes to play on it often with her business ventures. We get it. There's KKW Beauty. KKW Fragrance. Kimoji. Kimye. Oh, the last one isn't a business. Yet.
Nevertheless, her latest brand launch has people a little offended. In yet another episode of "Kim Kardashian Appropriates and the World Gets Mad Then the World Moves On," Kardashian is being dragged for disrespecting Japanese culture with her new shapewear brand Kimono.
Culturally-appropriating Kim Kardashian strikes again.
Japanese people are specifically pissed off that she straight-up trademarked the word kimono.
Trademarking the name of a traditional Japanese garment is A LOT, and it's PEAK Kim.
"I usually don’t get upset about stupid [redacted] like this but Kim Kardashian went and TRADEMARKED the word Kimono (for her brand)... Like seriously go [redacted] right off," one person wrote. "THIS is a Kimono, not your [redacted] clothing line. People need to quit disrespecting Japanese culture, like ASAP."
And now it's time for a little honesTEA. Sorry if it's a little too hot to swallow.
Kardashian going so far as to trademark the name of a sacred piece of Japanese culture to sell a shapewear brand that she could have literally named anything else is peak Kim. It's also what happens when a culture emboldens a white woman to appropriate culture, often without consequence.
Loads of people roll their eyes and groan on Twitter every time black people call out Kardashian and the rest of her family for appropriating black culture with braids, du-rags, faux locs, lingo, and whatever else. It's been happening for at least 10 years, and at this point, plenty of people just blink and move on whenever they do it. People have told us to stop complaining and to get over it.
Perhaps if our society — particularly the media — had properly handled Kim Kardashian's appropriation from the start by calling her out for using pieces of other cultures for profit and clout, then we wouldn't be in this place where a white woman can even feel comfortable owning the trademark and URL for the word kimono. All of her past behavior just served as the stepping stone to this level of blatant cultural appropriation.
I stand with Japanese people in calling out Kim Kardashian for having zero reverence for the beauty of their culture. Now I urge people of all colors to stand behind black folks when we lead the charge against culture vultures instead of letting us take the beating from trolls alone. Ignoring black folks got us here, so let's do better and not let up on cultural appropriation when it affects any marginalized people.
I told you the tea was hot. Hope your throat is doing OK.