Kim Kardashian received worldwide backlash days ago when she announced that she would launch a shapewear or "solutionwear" brand called Kimono. As the kimono is a traditional Japanese robe and has been for thousands of years, people of Japanese descent were especially perturbed that she would name an entire brand after the garment. 

The backlash was especially strong when everyone found out that Kim Kardashian had trademarked the word kimono for her shapewear brand. Ya know, a white woman trademarking a Japanese word that describes a traditional garment from their culture? It was strange indeed.

Initially, Kardashian defended her brand name and was adamant that she would not change it. Now it appears the Head Cultural-Appropriator In Charge has had a change of... heart? 

When Kim Kardashian first announced her shapewear brand, the backlash came down on her hard and fast. 

People were pissed and confused about why she would name her shapewear brand Kimono. After all, Kim Kardashian could literally name it anything else and it would still sell like crazy. She's a powerful multimillionaire who sells everything from Kimojis to KKW Beauty to a blasted video game! Why on earth would she resort to naming a brand Kimono? Japanese people were beyond over it. 

They began sharing photos of themselves wearing their traditional kimonos to protest her appropriation of the name. 

"I usually don’t get upset about stupid [redacted] like this but Kim Kardashian went and TRADEMARKED the word Kimono (for her brand)... Like seriously go [redacted] right off," one person wrote. "THIS is a Kimono, not your [redacted] clothing line. People need to quit disrespecting Japanese culture, like ASAP."

Japanese people started the hashtag "#KimOhNo" to express how they felt about her using the name to sell shapewear. 

"Kim Kardashian wants to trademark the word kimono — something that bears cultural significance to Japanese people, and apparently yet again we’re just supposed to bend over and take it. Is it the most offensive thing ever? No. Can she easily find a new name? Yes," one person critiqued.

Initially, Kardashian stood by her decision to use the Kimono name. She doubled down on her Kimono shapewear brand in an interview with The New York Times.

Kardashian told the media outlet that she had no plans “to design or release any garments that would in any way resemble or dishonor the traditional garment.” She also explained, "I understand and have deep respect for the significance of the kimono in Japanese culture." She also confirmed that she would continue to use the Kimono name for her shapewear brand. Although annoying, the reaction to the backlash was very on-brand for Kardashian. She's been accused of cultural appropriation for as long as she's been famous, and has always denied it or ignored it totally.



Kardashian also explained what her trademark of the word kimono meant for other businesses. 

“Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment,” Kardashian said in the statement.

The statement was very undermining as OBVIOUSLY people know they can still call a kimono robe a kimono and OBVIOUSLY people know that other people can still make an actual kimono. Her stating the obvious only proved that she really didn't have anything else to say short of just taking accountability for being the ultimate capitalist culture vulture. 

Now it appears that Kardashian — the premier culture vulture — has... OMG... changed her mind about her Kimono shapewear brand?! 

"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public," Kardashian wrote in an Instagram statement on Monday morning. 

"I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."

Did you read that right? Did I read that right?

Kim "I'll Wear Braids If I Want To And They're Not Black-Girl Braids. They're Bo Derek Braids" Kardashian?! Kim "Revived Crimped Hair Despite Black Women Regularly Wearing Crimped Hair " Kardashian? 

Yes, that Kardashian. She's changing her Kimono shapewear brand to a different name, and she's even going to be in contact with us "shortly" about it. Pigs are going to freaking fly in Calabasas tonight. 

Kardashian acknowledging the cultural appropriation claims that Japanese people have made against her still feels like a slap in the face. Black women have been all:

photo: MTV

Black women have been calling Kardashian out for cultural appropriation for over a decade. That's a long [redacted long curse word] time to scream into the wind. Finally, she's responded to cultural-appropriation concerns with some sort of compassion, and when she does, it's not even toward black women — it's to Japanese people. 

Sending so much love to Japanese people right now for sticking together and calling out Kardashian for such trash behavior. People are definitely dying somewhere in the world, but holding white people accountable for the pilfering they do of other cultures still matters. 

And yet. It sends a pretty hurtful message when Kardashian ignores black folks for over a decade, yet when Japanese people call her out, she's backtracking statements and renaming a brand within mere DAYS. I wrote it previously, but I'll reiterate it again: The reason Kardashian was even emboldened enough to name her brand Kimono in the first place is because she has been getting away with appropriating black culture for so long that stealing from another culture was just another step in her business-building process. 

Kardashian just showed every black woman who has called her out that she actually does listen to people of color with concerns about her theft; she just doesn't listen to us

Got it, Kim.