Kim Kardashian received worldwide backlash days ago when she announced that she would launch a shapewear or "solutionwear" brand called Kimono. As the kimono is a traditional Japanese robe and has been for thousands of years, people of Japanese descent were especially perturbed that she would name an entire brand after the garment.
The backlash was especially strong when everyone found out that Kim Kardashian had trademarked the word kimono for her shapewear brand. Ya know, a white woman trademarking a Japanese word that describes a traditional garment from their culture? It was strange indeed.
Initially, Kardashian defended her brand name and was adamant that she would not change it. Now it appears the Head Cultural-Appropriator In Charge has had a change of... heart?
They began sharing photos of themselves wearing their traditional kimonos to protest her appropriation of the name.
"I usually don’t get upset about stupid [redacted] like this but Kim Kardashian went and TRADEMARKED the word Kimono (for her brand)... Like seriously go [redacted] right off," one person wrote. "THIS is a Kimono, not your [redacted] clothing line. People need to quit disrespecting Japanese culture, like ASAP."
Kardashian acknowledging the cultural appropriation claims that Japanese people have made against her still feels like a slap in the face. Black women have been all:
Black women have been calling Kardashian out for cultural appropriation for over a decade. That's a long [redacted long curse word] time to scream into the wind. Finally, she's responded to cultural-appropriation concerns with some sort of compassion, and when she does, it's not even toward black women — it's to Japanese people.
Sending so much love to Japanese people right now for sticking together and calling out Kardashian for such trash behavior. People are definitely dying somewhere in the world, but holding white people accountable for the pilfering they do of other cultures still matters.
And yet. It sends a pretty hurtful message when Kardashian ignores black folks for over a decade, yet when Japanese people call her out, she's backtracking statements and renaming a brand within mere DAYS. I wrote it previously, but I'll reiterate it again: The reason Kardashian was even emboldened enough to name her brand Kimono in the first place is because she has been getting away with appropriating black culture for so long that stealing from another culture was just another step in her business-building process.
Kardashian just showed every black woman who has called her out that she actually does listen to people of color with concerns about her theft; she just doesn't listen to us.
Got it, Kim.