Finding plus-size clothing is hard enough. With the lack of options in straight size stores, odd fits, and inflated prices, it seems like curvy women can't catch a break.
So it's eye-rollingly annoying when a brand dedicated to plus-size clothing decides to use a straight size model in its ads. But this super-cheap online retailer took that to a WHOLE other level with the most insulting photographs possible.
Fitness trainer Betsy Abel was doing some online shopping on Amazon when she discovered the craziest photo.
"Here’s one for today’s ‘Are You Freaking Kidding Me’ file. Scrolling through Amazon looking at leggings… Get to the bottom and see this pair of plus size leggings… That’s fine, no shame if you need a larger size. So what the hell are they thinking using a slim model with two legs in one side??? Talk about disrespectful and being in poor taste. Like oh, hey, in case you don’t feel bad about needing a larger pair…let’s make asses of ourselves and show how two trimmer women could fit in these. Un-freaking-real!” she said in a Facebook post.
Of course shoppers. Were. Not. Happy.
"I find your use of a slim model in plus sized clothing to be repulsive. It portrays the wrong message. I will NOT be purchasing anything from you. Why not hire a plus sized model to model plus sized clothing?" one shopper said in a review on Amazon.
Another review said, "I can't believe Amazon would even allow this type of advertising. Terrible. How about you guys get an actual plus sized model to model plus sized clothing or just show the leggings solo. Offensive!!!"
Despite carrying the brand's items, Amazon stated it didn't have the manufacturer's information. Arrive Guide doesn't have it on its website either, according to Yahoo.
In an interview with Yahoo, Abel explained why, as a fitness trainer, the images bothered her.
“I work with women every day who fight stereotypes that go along with being plus-size and unfortunately, they are bombarded with images that make them compare themselves to cultural norms,” she said to Yahoo.
The images are also similar to weight-loss photos, rather than showing off fashion for all sizes.
“Does the onus fall on Arrive Guide or Amazon for allowing these images? There’s a cultural sensitivity that’s lacking here and a great need for social responsibility,” said Curvy Fashionista Style Expo founder Marie Denee to Yahoo.
Although Amazon appears to have removed the item, there are many other similar photos on the site.
Look, Arrive Guide, if you need a plus-size model, just cast one — although I highly doubt they'd want to model your leggings after seeing this.
The leggings the model is showing off in the oddest way are sold in sizes L to 3X. Even though they're all superrrr cheap, that doesn't excuse their crappy styling.
Women's plus size stretch modal solid thin capri leggings ($2.64, Amazon)
While a few of the plus-size items are sold this way, none of the straight-size leggings are.
No weird hand-in-leggings modeling to demonstrate the sizing. So clearly, the brand knows how to choose models, but just decided to ignore all good judgement for the plus-size items.
Women's Stretchy Solid Comfy Vogue Sport Capri Legging ($1.94, Amazon)
Hopefully, it'll change the way it advertises its leggings from now on.
If not, then shoppers may take their wallets elsewhere.