L'Oreal is facing backlash and boycott threats over its firing of the newly announced face of L'Oreal Paris UK, transgender model Munroe Bergdorf.
The firing is on account of a Facebook post written by Bergdorf in the wake of Charlottesville's terrorist white supremacy violence. In the post, she condemns white supremacy and calls out white privilege and systemic racism.
L'Oreal discovered the post after The Daily Mail published it. The company fired Bergdorf within 48 hours of announcing her historic hire.
Early this morning, the model/activist posted a lengthy statement on Facebook.
Concerned over her "ALL white people" words being twisted by the media, she clarified: "When I stated that 'all white people are racist,' I was addressing that fact that western society as a whole is a SYSTEM rooted in white supremacy — designed to benefit, prioritise, and protect white people before anyone of any other race. Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist."
Her kicker hits back at L'Oreal's backwards firing hard, and honestly, we'll be clapping for this post all damn night.
"The fact that up until very recently, there has been next to no mainstream brands offering makeup for black women and ethnic minorities, is in itself due to racism within the industry. Most big brands did not want to sell to black women ... Because they did not believe that there was MONEY to be made in selling beauty products to ethnic minorities.
If L'Oreal truly wants to offer empowerment to underrepresented women, then they need to acknowledge THE REASON why these women are underrepresented within the industry in the first place. This reason is discrimination — an action which punches down from a place of social privilege."