Do you know what the best feeling in the world is? When you see a brand new fashion campaign, and it's honest-to-goodness doing AMAZING THINGS for inclusivity and representation.
Case in point: athleisure brand Outdoor Voices has just released its first swimwear collection... and the campaign is an absolute breath of fresh air.
The campaign, shared on social media this morning, is all about showing that EVERY body is a swimsuit body. The diverse campaign celebrates people of all shapes, sizes, skin tones, and abilities.
Yes, that's Mama Cax on the left!
The minimalist swim collection is, per the brand, "Dive tested, bellyflop approved." These sleek pieces are made for movement — because being active isn't limited to just one body type.
And it gets better — according to Outdoor Voices, this campaign is NOT airbrushed.
Can we get three cheers for scars, stretchmarks, and real skin, all proudly on display?
And it seems like this commitment to celebrating under-represented bodies is paying off — Outdoor Voices confirmed to WhoWhatWear that this swim launch racked up a 10,000 person wait list.
That's an absolutely STUNNING success.