Do you know what the best feeling in the world is? When you see a brand new fashion campaign, and it's honest-to-goodness doing AMAZING THINGS for inclusivity and representation.

Case in point: athleisure brand Outdoor Voices has just released its first swimwear collection... and the campaign is an absolute breath of fresh air.

The campaign, shared on social media this morning, is all about showing that EVERY body is a swimsuit body. The diverse campaign celebrates people of all shapes, sizes, skin tones, and abilities.

Yes, that's Mama Cax on the left!

The minimalist swim collection is, per the brand, "Dive tested, bellyflop approved." These sleek pieces are made for movement — because being active isn't limited to just one body type.

outdoor voices swim
photo: Outdoor Voices

And it gets better — according to Outdoor Voices, this campaign is NOT airbrushed.

mama cax
photo: Outdoor Voices

Can we get three cheers for scars, stretchmarks, and real skin, all proudly on display?

Outdoor Voices even hired noted bad bitch (and superstar curve model) Barbie Ferreira to model these chic suits!

>> Click here to buy

Splash one-piece suit ($114, Outdoor Voices)

Seriously, how glorious is this?! Barbie looks phenomenal, and it's a breath of fresh air to see women with bodies larger than a size four in a major swim campaign.

And it seems like this commitment to celebrating under-represented bodies is paying off — Outdoor Voices confirmed to WhoWhatWear that this swim launch racked up a 10,000 person wait list.

That's an absolutely STUNNING success.

Outdoor Voices' H2OV swim collection is available right now online, with each piece available in sizes XS through XL.

Let's hope the success of this campaign AND collection inspires many other big swim brands to get real about diversity and inclusion.