One of the best days to be online was the day Pizza Rat entered into our collective consciousness. It was 2015, and as the benign video began to spread across the internet, the jokes, the hilarity, and the respect came rolling in. Pizza Rat, a humble New York City street rat toting around a slice of pizza on the subway, became the unofficial NYC mascot, the folk hero we didn't know we needed. And now, as 2020 rolls in, Rag & Bone is celebrating the Lunar New Year with its Year of the Pizza Rat collection and it is PERFECT.
Pizza Rat Patch Tee, $125, Rag & Bone
According to the Chinese zodiac, 2020 is the Year of the Rat. Like Aries, it's the first sign in the Chinese zodiac, which makes sense given that 2020 also kicks off a new decade. The last Rat year occurred in 2008, and people born under this sign are said to be financially diligent, hardworking, and smart, just like Pizza Rat.
Pizza Rat Coin Pouch, $150, Rag & Bone
Drawing on the Chinese Lunar New Year tradition of gifting red envelopes, this bright red leather coin pouch features Pizza Rat in all his gold glory. Use it to store coins and bills so you can buy a dollar slice of pizza at the tasty spot on the corner.
Pizza Rat Crew, $395, Rag & Bone
If you prefer your Pizza Rat gear to be very obvious, get this crewneck cotton and wool blend sweater. It's available in unisex sizes XXS to XL, so everyone can get down on the Pizza Rat madness. I promise, your DMs will be full of people asking where they can cop your sweater.