The Fenty clothing line has finally been made official!
Rihanna told her fans years ago that her reign would never let up, and she's remained true to the promise. The singer turned beauty mogul has transformed her pop star status into multiple businesses including fragrances, the beloved Fenty Beauty, Savage x Fenty, and a slew of different brand partnerships over the years.
Rumors have milled around for several months that the next boss move for Rihanna would be a luxury clothing line and full-out design house with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group. Receipts were shown. Design teases took place. Still, Rihanna herself had not mumbled a word about whether or not the design house rumors were actually true.
That is, until today.
Take this moment to follow the Fenty brand on all social media platforms.
The Fenty collection now has an Instagram, Twitter, and Facebook account. I encourage you to follow all three and flip on those notifications so that you do not miss a single post when it happens. Rihanna has proven to us that she is the queen of surprises. This means the only thing you shouldn't be surprised about is Rihanna delivering the unexpected when we least expect it.
Of course, Rihanna fans — of the famous and regular variety — are falling the heck out over the queen confirming what our hearts knew to be true.
"Bravo Mama! Take over the world," supermodel Joan Smalls wrote to her on Instagram. "We're all so proud of you and your leadership here," Shaun King wrote. Celebrity fashion photographer Miles Diggs wrote what we are ALL thinking: "This is one Reign that just won't let up," he wrote, quoting her song "Hard" from 2009.
Sigh. This moment is so magical.