Rihanna is coming, y'all. You'd better prepare your coins now instead of later, because her clothing line could drop way sooner than the public initially thought!
We already know that she has been in talks to launch a luxury clothing line with LVMH Moët Hennessy Louis Vuitton, the parent company of labels such as Dior, Givenchy, and Kendo (which owns Sephora, where Fenty Beauty is sold). The line will be the first designer brand launched from this company since Christian Lacroix's in 1987.
If that information wasn't exciting enough, more details are available about the nature of Rihanna's history-making deal. You're gonna need to buckle up for this rundown.
First things first, Rihanna's clothing line already has a tentative name!
Project Loud France is the luxury clothing line name, as reported by Business of Fashion. This title is meant to be named after Rihanna's fifth album, Loud, but it could still just be a placeholder. Remember that the sunglasses Rihanna was spotted wearing read "Fenty" on their side!
Rihanna is also a MAJOR company shareholder so yes, our girl is fully involved.
"Rihanna is a 49.99% shareholder in Project Loud France via her company Denim UK Holdings," as reported by Vogue.
These consistent teasers may be our best clue that Project Loud France is coming sooner than we thought!
Consider her Fenty Beauty rollouts. We already have proof that Rihanna was wearing those products right in front of our faces at least a year ahead of her first announcement. Once we all jumped on the Fenty Beauty train, she started sneak-peeking products left and right!