Consumer watchdog agency Truth In Advertising (TINA) has filed a formal complaint with the Federal Trade Commission (FTC) against Savage X Fenty, the lingerie line owned by Rihanna, and its parent company, TechStyle. TINA has also sent the complaint to the Santa Cruz County District Attorney’s Office in the state of California.
The complaint centers on Savage X Fenty's Xtra VIP membership model, which TINA alleges is engaging in deceptive marketing practices that are outlawed under the Restore Online Shoppers’ Confidence Act (ROSCA). Here are the details of the complaint.
Revelist verified this pricing discrepancy.
While TINA included screenshots of their own investigation, Revelist attempted to independently verify TINA's allegations.
Indeed, there are issues with the cart, as seen above. There is no price given for the membership, which was added to the cart by default. The Lacy Not Racy Brazilian is listed as $10 in the cart, while its product page lists it at $25 for non-VIP customers — which is ostensibly how Revelist's hypothetical purchase would go.
In order to actually purchase the item without signing up for the membership, the customer needs to click on the tiny X next to the membership, though this is not explicitly stated anywhere.
The cart also confusingly approves the order for free shipping, even though at the bottom, it states that free shipping is offered for orders over $49.
Here's the actual price of the item.
I logged into my own personal Savage X Fenty non-VIP account to see the actual cost of the item. As you can see, once logged into a non-VIP account, the item price reverts to the full retail price listed in light gray text on the underwear product page. There is also no free shipping: A $4.95 shipping charge is added, along with $1.75 in New York state sales tax.
In other words, a customer would only pay $10 if they were shopping as a first-time Xtra VIP member — although the cart does not make this obvious or corrects this discrepancy until the last stage of point of sale.