On March 23, the nationwide retailer announced that their Merona and Xhilaration lingerie and hosiery will be sold in in four shades: Cocoa, caramel, honey beige, and mochaccino.
"At Target, we know that women come in all shapes, sizes and ethnicities and our assortment needs to reflect their outfitting needs," Michelle Wlazlo, senior vice president of apparel and accessories, said in a statement. "As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone."
The line of nude attire is affordable, with the underwear beginning at $5 and the bras beginning at $10.
The real question is what has taken Target and other retailers so long to take this inclusive step?
"I think it has more to do with the body and skin type of the merchandise buyers and product designers," Paula Rosenblum, an analyst at Retail Systems Research, told Digiday. "There is no doubt that money has been left on the table for a very long time, so there's just no other logic behind it."
Thankfully, Target isn't stopping with the bras, panties, and hosiery.
In their press statement, Target said it plans to release more products, including shoes, in different shades of nude.
Target's investment in nude collections doesn't completely solve the problem, but it's a damn good start.