For the first time in its 42-year history, Victoria's Secret will feature a plus-size model in an ad campaign. Ali Tate Cutler, the size 14 model joining the brand's ad campaign, announced that she was the first plus-size model in the company's history to her Instagram.
As shoppers demand more inclusivity in the lingerie world, the industry giant has been slow to change — just this summer, VS hired its first transgender model. The slow steps toward progress are likely the cause of the brand's decline.
This year, the company announced it would be canceling its famous Fashion Show. Plus, more and more VS stores are shutting down, as more body-positive lingerie brands, like Rihanna's Savage X Fenty and American Eagle's Aerie, grow in popularity.
Technically, Cutler is modeling for a VS collaboration with London-based retailer Bluebella, and not specifically for VS alone. To make it worse, the collection doesn't offer the most size-inclusive options, as it only goes up to a size XL in bottoms and a 36DD in tops.