Fast fashion giant Zara is in hot water today after customers discovered a skirt emblazoned with an image that looks a lot like infamous alt-right symbol Pepe the Frog.

This denim skirt from Zara, sold online, appears to be covered in the controversial imagery.

zara skirt pepe the frog
photo: Zara
Though Pepe was originally created in 2005, the cartoon has since been appropriated as a white supremacy meme. It was officially dubbed a hate symbol by the Anti-Defamation League in 2016, after Pepe became synonymous with racist, anti-semitic, and anti-immigrant views online.

But how did Pepe the Frog find its way onto a Zara skirt? Writer Meagan Fredette posed the same question on Twitter.

In an interview with Dazed, Fredette said, "Given [Zara's] history of apparently discriminating against Black customers (which the company denied) they are trying to be edgy here, without caring about the very real implications of their design. Flirting with racial controversy is not a good business tactic."

Conveniently enough, Zara has already removed the skirt from its online store.

Hopefully dressing alt-right fanatics isn't in its wheelhouse.

Yet this isn't the first time Zara has made questionable design choices. In 2013, this necklace rubbed some shoppers the wrong way.

The Huffington Post said that this little "Blackamoor-inspired" necklace ripped off a highly controversial Spring 2013 Dolce and Gabbana collection that portrayed Black faces and bodies as decoration across the clothing and accessories.

In 2015, Zara was dragged for a truly awful "White is the new black" shirt.

Although The New York Post said the phrase may have been playing off of the show "Orange is the New Black," Twitter users denounced the brand for not recognizing the racist undertones of such a statement.

And let's not forget Zara's concentration camp pajamas.

The company that owns Zara claimed the kid's shirt was "inspired by classic American Westerns." Others said it looked like the uniforms Jewish prisoners were forced to wear in concentration camps. The shirt was pulled after online outrage.

That Zara, one of the biggest brands in the world, is unable to recognize the implications of their designs is horrifying.

It shouldn't take a social media scandal to get a fascist frog skirt taken out of circulation. Hopefully Zara and other brands will learn that this kind of clueless BS hurts their customers in a real way.