Located in downtown Austin, Texas, SXSW (formally known as South By Southwest) is a conference where interactive art, film, and music truly collide. SXSW is attended by roughly 90,000 people across creative fields each year — and each year women are increasingly involved in panels and keynotes at major events.  

Between this year's events, women flocked to the Palm Door on Sabine for a break from the madness of downtown Austin at The Female Quotient Lounge. Picture this: free hair, makeup, and headshots within earshot of conversational panels featuring some crazy-accomplished women in creative industries discussing the issues that impact them most. This year on the menu? Everything from a panel on how to stand out in male-dominated spaces to The Dolphin Tank: An Interactive Pitch Session for Women Entrepreneurs. 

Revelist previously featured women at The Girl’s Lounge by the Female Quotient at this year’s Adweek event in New York City, and we were (unsurprisingly) equally impressed by the serious style turnout in Austin. We not only documented some of our favorite style moments, but for our latest installation of #SuperProfesh, we also asked influential women about what aspect of their look made them feel most powerful.

Want to learn more about The FQ Lounge at future industry events? Visit The Female Quotient.

Casting and Interviews: Maia McCann
Shoot Direction and Retouching: Heeral Chhibber
Photography: Ryan Rose 

Kimberly Bui

photo: Revelist/Ryan Rose

Bui, an Austinite and associate developer at Springbox, infuses her favorite bright colors with pop-culture savvy for a look that's entirely unique to her. Her power move? Wearing the boldest lipstick in the room.

Shirt: Hot Topic; Skirt: Target; Lipstick: Jeffree Star Cosmetics in You. Better. Work.

Marisa Russell

photo: Revelist/Ryan Rose

Russell, the senior vice president of revenue for Wild Sky Media, calls New York City home and can't help but feel extra motivated when she's donning a hint of sparkle in jewelry form.

Constanze Osei-Becker

photo: Revelist/Ryan Rose

Osei-Becker is based in Germany and works for this tiny company called Facebook — maybe you've heard of it? We couldn't help but fawn over her bright and bold primary colors and her eye-catching statement earrings, which she says contribute to her powerful yet playful professional approach.

Skirt: Vintage Escada; Blue Top: H&M; Red Top: Uniqlo; Shoes: Reebok Classic

Morgan Thomas

photo: Revelist/Ryan Rose

Thomas, a visual designer at IBM, clearly did not come to play games at SXSW, which you can tell by her bold utility bag (ahem: fanny pack) and perfectly opposed blue-and-white striped jacket. Though she opted for a dress at SXSW, she dons a jumpsuit whenever she needs an extra dose of career-driving panache.

Dress: Flashback on First Street in Austin; Sneakers: Fila; Earrings: Thomas' own creation; Jacket: Renaissance Antiques in Corpus Christie, Texas; Fanny pack: Puni Melt

Patricia Simpson

photo: Revelist/Ryan Rose

Simpson's quirky fur hat caught our eye. She told us she purchased it from a museum in New York City, and it's 100% poly. All of her friends wanted one, but she couldn't find it again. When she's not gracing Austin with her joyous presence and offbeat fashion sense, she's working as a nurse in Boston.

Talia Bender Small

photo: Revelist/Ryan Rose

Small, the president of The Female Quotient, opted for casual comfort at SXSW. All she needs for a boost of professional confidence is a swipe or two of her favorite mascara. 

Shirt: The Female Quotient

Annie Wang

photo: Revelist/Ryan Rose

Miami-based Wang is the founder and co-creator of Her Campus, a digital media company dedicated to young women students. She pairs bright and feminine prints with her go-to power play: a pair of nude, pointed-toe Louboutin stilettos.

Shoes: Louboutin; Dress: Ella Moss

Dara Treseder

photo: Revelist/Ryan Rose

Treseder, who daylights as the chief marketing officer of Carbon, popped even against the bright backdrop of Austin thanks to her unmissable, near-neon maxi dress. She derives professional charisma from comfort and pairs her bold, feminine dresses with Instagram-able sneakers.

Dress: Erie; Bag: Louis Vuitton; Shoes: Y-3 Adidas Runner 4D, which feature a 3D printed midsole created with Carbon’s Digital Light Synthesis™ technology

Kristin Hayden

photo: Revelist/Ryan Rose

The chief partnership officer at IGNITE (inspiring the next generation of young women to stand in their political power), San Francisco–based Hayden loves nothing more than a sharp, well-fitted suit. And who doesn't thrive when donned in such a perfectly tailored outfit?

Pocket Square: Barney's New York

Montgomery Jones

photo: Revelist/Ryan Rose

Jones lives in Denver and writes for Film Obsession, a site chock-full of movie reviews and entertainment news for film aficionados. She's into floral prints, feminine cuts, and vintage flair.

Dress: Forever 21; Boots: Vintage; Eye Shadow: ColourPop Cosmetics

Malea Otranto

photo: Revelist/Ryan Rose

Otranto, who lives in the California Bay Area and works as the associate director of business development at WE, feels powerful in "anything bold," like the iconic designer wrap dress she wore around SXSW weekend.

Dress: Diane von Furstenberg; Shoes: Steven by Steve Madden