In 2014, the show featured an "Exotic Traveler" section that was even MORE culturally vague.
I'm still not exactly sure what the brand meant by "exotic traveler," but it definitely leaned on the more offensive side. Models of color Adriana Lima and Alessandra Ambrosio walked hand in hand during the show wearing their Fantasy Bras, but were styled in an "exotic" way. It's an honor to get to wear the Fantasy Bra, but it sucks when you have to be exotified for it.
IN 2010, its "Wild Things" segment was SUPER problematic, enough that a few news outlets called the brand out.
Colorlines noted that although dark-skinned models of color walked throughout the show, they were more present in the "Wild Things" segment. Meanwhile, The Grio explained, "[The segment] comes off culturally insensitive and pandering, a cheap way of feeling ethnic and diverse without contributing anything concrete."
In the segment, there was cheetah print lingerie. There was random tribal tattoos. They even had dancers who did culturally vague tribal dances. Even in 2010, I'm not sure how this was OK.
Were the models supposed to be animals? Or were they supposed to be "wild" people?
Either way it's pretty problematic, as CBS News pointed out at the time, to have all your Black models dressed up like this.
Apparently, the brand REALLY loves animal print/tribal themes because it wasn't the first time — there was a similar segment in 2002.
Starting around the 19:52 mark, the models sashay to a musical mix of monkeys and drums. Once again, there's a lot of unnecessary animal print.
Hopefully the brand will be more culturally relevant today rather than offensive, especially since it cast more models of Asian descent for its 2017 show.
This year's show will have eight Chinese models as it's set in Shanghai, according to Vogue UK. With the show being in Shanghai, maybe the brand will be more in tune with what's appropriate? We'll just have to wait and see.