Being a woman with big boobs is a playing field all its own. Seriously — they have NO. CHILL.
However, one company is trying to improve the troublesome experience a well-endowed woman knows all-too-well: exercising. Not only exercising, but finding a sports bra that actually holds everything in place.
Enter Bloom Bras. The company's customizable, fully-adjustable bras will make getting hit in the face by your own bod while running a thing of the past.
Developed by San Francisco-based CEO Elyse Kaye and celebrity corset designer Camilla Huey, the Bloom Bra is Kaye’s solution to the lack of practical options on the sports bra market.
In the company’s Kickstarter video Kaye goes over the different types of sports bra fails: the uni-boob bra, the battle armor bra, the comically under-supportive bra, the chest shelf bra — the list could go on and on.
Kaye explains that as a big-busted woman she’s always struggled with finding a good-fitting sports bra, too, and has suffered the traumatic digging and battle wounds from doubling up on bras just to keep her tatas in place.
In order to remedy these issues, Bloom Bra will supposedly give wearers support, comfort, and style in sizes D through K — no longer will people with big boobs be asked to “pick two” and deal with it, hurrah!
Huey, who has worked with celebrities including Oprah, Wendy Williams, Cate Blanchet and Adele, played a large part in the design and functionality.
Here’s how it works: the bra’s patented lifting straps are adjustable and allow the wearer to better distribute weight, all while preventing those evil straps from digging into your shoulders.
The undercarriage uses compression materials and is adjustable, too, and can be cinched to the wearer’s comfort — no underwire, Velcro, or cutting elastic here.
The bra zips in the front with wicking mesh covering the back panel, because sports bras for bustier women deserve to be fashionable, too.
With eight days left on their Kickstarter campaign, Bloom Bras have already raised $28,211, well over their $20,000 goal.
According to the campaign, the bras will being rolling out this December and sell for $99, though folks can start pre-ordering their own with a campaign pledge of $79.