Instagram is an addictive little sucker.
If you get too into it, which is bound to happen, you'll end up scrolling or watching stories for an hour at a time. Once you're done, you'll probably open the app right back up five minutes later just due to reflex.
Instagram and its owner Facebook are well aware of how much time you're spending on their apps and how that's affecting you — and now they want you to be more aware, too.
Instagram is rolling out a new feature called "Your Activity" that'll tell you how much time you spend on Instagram per day.
The feature is rolling out over the next few weeks, but I hope for my sake I never get it.
Seriously, shut it down; I do not want to know with 100% certainty that I really am spending hours on that thing every day.
Luckily after we've all been met with hard facts, the new Insta feature will also try to help in two ways, the first of which is a timer of sorts.
Through the "Your Activity" feature, which you'll find in your app settings, you'll be able to select a maximum amount of time Instagram will allow you to explore before it tells you to GTFO.
It'll also allow you to mute notifications for certain windows of time during which you really need to hunker down.
If your goal is to wean off of the app completely, you should probably just turn 'em off altogether. But, you know. Baby steps.
Facebook is also launching a similar, if not identical, feature called "Your Time."
Located in the Facebook app settings, "Your Time" will also alert you once you've spent too much time scrolling.
And it'll let you mute notifications temporarily, so you can get your shit done while the rest of the world comments on your new profile picture.
Facebook reps said these features were created with user mental health in mind.
"We developed these tools based on collaboration and inspiration from leading mental health experts and organizations, academics, our own extensive research and feedback from our community," read Facebook's blog post announcement.
"We have a responsibility to help people understand how much time they spend on our platforms so they can better manage their experience."
And they're right. What I can only hope and pray is that this "time spent" data won't be used to further manipulate us into buying stuff. But, uh, that's totally what's going to happen.
So ugh, fine. I guess me knowing how much time I'm spending on these godforsaken apps is a good thing.
Just make sure I'm sitting before you tell me, though.