It seems today that everyone is dating their phones. With text messages, emails, and social media accounts all linked up within the same device, it's incredibly difficult to take a digital detox.

But the footwear brand Anatomic & Co may have found a solution. They have developed a stylish men’s smart shoe that cuts off internet access. 

The “In Good Company” shoe, which was created in conjunction with computer scientists at University College of London, has a Bluetooth transmitter embedded in the bright blue rubber sole that connects to an app. 

As the company states on their YouTube: "When worn it disconnects your mobile social apps and frees you from constant distractions."

While it may seem a little backwards to introduce more technology with the intention of decreasing it, the app and shoe pledge to streamline the process of going off the grid. The "In Good Company" app aggregates all of your phone’s apps and allows you to set a timer for silencing notifications. 

You also have the ability to make a list of people who can contact in case of emergency during your tech blackout. After these preferences are established, all you have to do is strap on the black leather shoe.

As of 2015, 65 percent of adults now use social networking sites according to the Pew Research Center. This is a huge increase from 2005, when only 7 percent of adults used social media. With over half of adults attached to their phones, it’s no wonder we need special shoes to shoo us away from overusing technology.


Maybe someday we won’t need shoes to convince us to put our phones down. Or, our shoes will be another way to connect. 

We hope for the latter.