Ben J. Pierce
photo: Getty Images

The CW has just ordered a pilot for a show about a gender nonconforming beauty YouTuber who just graduated high school. After graduating, the show's lead, Marco (played by Ben J. Pierce), lands an internship in the beauty industry and goes on a journey of self-discovery while finding a place at their new job. 

This could be a great opportunity for some proper LGBTQ+ representation, because gender nonconforming people have had their own unique struggles as opposed to many of the queer people that are already present on mainstream TV.

The network responsible for Riverdale, Crazy Ex-Girlfriend, and just about every DC Comics show out there has just ordered a pilot for a show about a gender nonconforming, beauty blogging teenager.

The new show, to be titled Glamourous, is being directed by Eva Longoria and follows recent high school grad Marco (Ben J. Pierce), who identifies as gender nonconforming (someone who doesn't always dress or present themself in a way that aligns with societal expectation). 

Marco lands an internship at a cosmetics company after they give the company's products bad reviews on YouTube. While at this new job, Marco finds themself in the world and comes to understand what being queer means to them. It's giving me some real modern Ugly Betty vibes. 

The casting pick for Marco is obviously a great fit, because he also used to be a beauty YouTuber.

Ben J. Pierce is an openly gay actor who used to be a beauty vlogger on YouTube. Now Pierce is working on his music career — his single "Rendezvous" is out now — but he still acts. Aside from this new leading role, he recently appeared on Fuller House as its first openly gay character.

And just a peek at the rest of the show's cast will have you wanting to watch it ASAP.

Pierson Fodé is playing a gay man named Chad, whose mother, Madolyn, is played by Brooke Shields. Madolyn founded the cosmetics company Marco is working at, and Chad is next in line to take over. However, Chad doesn't seem too interested in the world of beauty and apparently has a "personality and wardrobe that would be more at home on Wall Street than the beauty industry."

Queer representation is super important in television shows such as this one.

But what's most important is queer representation that truly speaks to the community. The beauty industry has long embraced gay men and men who go against societal standards. But how often do we actually get to see them on TV? How often are they invited into our home on a regular basis? 

Hopefully the show also shines a light on the difficulties gender nonconforming people can face. 

Things may seem more inclusive than ever before, but LGBTQ+ people still deal with discrimination on a daily basis. Kenneth Senegal, for example, is a black and openly gay male beauty YouTuber who has been open about the discrimination he's faced in the past.

And if we're lucky, this show will prove that beauty and fashion don't need to be associated exclusively with straight, cisgender, feminine women.

Makeup and beauty products are almost marketed only toward women, but that doesn't mean that men or anyone else should be seen as less than for using those products. Cisgender women are not the only people who get acne, want to shave their body hair, or even want to wear makeup.

Maybe, even, it can address the blatant sexism, homophobia, and transphobia that shockingly still exist in the beauty and fashion industries.

Karl Lagerfeld, for instance, was a very controversial person who made his views against women known, and his influence can still be seen all over the fashion world.

But plenty of other men, however, have affected positive change with their own brands; Marc Jacobs has a successful makeup line, and makeup brands such as Too Faced, NARS, and MAC Cosmetics were all founded by men. 

We can't forget to mention the backlash YouTuber James Charles receives frequently for wearing makeup as a man.

I guess some people have nothing better to do than complain about things that don't exist. Beauty influencer Charles came under fire for wearing makeup when someone called it gender discrimination. His use of makeup was compared with blackface and called "woman's face," which is not a thing.

Equality is supposed to be the goal here, and that means we need to disassociate makeup and gender entirely. 

Tokyo Stylez has also been discriminated against for his looks and passion for hair, despite being a top celebrity stylist. 

Tokyo Stylez is a celebrity hairstylist who is known for his wigs, and everyone with serious money gets their hair done by him. He says he dresses in a way that gets a lot of attention, and before his career took off he was made fun of for his looks. He says people used to "gay bash" him, but he didn't let that get in the way of his success, obviously.

Queer discrimination doesn't end in the beauty industry, naturally. Some men are made fun of just for having hobbies that are deemed feminine. This man didn't knit in public for years for fear of being judged. 

Louis Boria, the founder of Brooklyn Boy Knits, says he didn't knit in public for the first few years of starting his business due to common stereotypes about his beloved hobby. But then he started knitting on his commute to and from work, and he reached internet fame after a picture of him knitting on the train went viral. 

Hopefully, this new show from The CW can shed light on how dangerous gender norms and queer discrimination can be for all of us.