When Jenner's tone-deaf Pepsi commercial first aired, the ad ignited intense criticism.
The ad essentially made Jenner — a white, priviledged woman who continually opts out of conversations regarding politics — the face of resistance.
But rather than acknowledge the controversy and issue an apology, Jenner refused to comment.
After months of silence, Jenner finally opened up about the Pepsi fiasco on Sunday's episode of "KUWTK."
The episode opens with Jenner calling her older sisters Kourtney and Khloé Kardashian to lament how terrible she feels about the ad.
"Kendall did a commercial, and it basically caused a huge controversy," Khloé explained to the cameras. "It sucks because Kendall's been taking the blame for it all."
She continued, "Kendall tries really hard to be socially conscious and aware of the jobs that she takes, and to really think about how things affect other people. So it weighs really heavy on her heart, and she's super sensitive to this kind of stuff. Kendall's intent is never to disrespect or offend anybody."
Jenner revealed how "excited" she initially was to get involved in the commercial.
"When I first got this offer... I mean, it's a huge company," she said. "The people I was following were so iconic and amazing. Michael Jackson has done it, Britney Spears has done it, Beyoncé has done it, Pink. The list goes on. So to get something like that was just... it was so exciting."
But her excitement quickly turned into regret and disappointment.
"After I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong," Jenner confessed. "I was so stuck, and I really didn't know what to do, and I completely shut down."
The episode ends with Jenner — the "true victim" — bursting into tears.
"I would never purposely hurt someone, ever," she insisted. "And if I knew this would've been the outcome I never would've done something like this. But you don’t know when you’re in the moment, and like, it was the most… like, it was… like, it was so … like, I just felt so fucking stupid.”
She added, "The fact that I would offend or hurt other people was definitely not the intent. And that's what got me the most, is that I would've ever made anyone else upset."
In fact, many fans found Jenner's tearful recollection of the controversy to be laughable.
Jenner finally gave her (ahem, long-awaited) statement, and sure, that's appreciated.
But she *still* never mentioned the Black Lives Matter movement by name or acknowledged why the ad was so problematic in the first place. Her "explanation" six months later is yet another step in the wrong direction.
Nice try, Jenner.
Maybe next time?