One of the most anticipated new fall series on network television, Fox's "Pitch," has a whole lot riding on it. Centered around a Black female pitcher who becomes the first to reach the major leagues on the San Diego Padres, it has the full support of Major League Baseball, and is easily the network's best shot at getting "Empire"-like ratings with a drama this year.
New York Times is aware of this, and wrote a perfectly fine story on how Fox and MLB are working together to make "Pitch" a success. The story notes that "Pitch" will show the "less forgiving side of the game, as the clubhouse isn’t exactly filled with enlightened male attitudes to a woman who parachuted into the men’s workplace," and that the show's creators feel that it will be a success, since "they are walking into a moment when female athletes — like Serena Williams, the members of the American women’s soccer team and the Little League star Mo’ne Davis — are more popular than ever."
The story also notes that Dana Walden, a chief executive of the Fox Television Group, is marketing "Pitch" as a soap opera, since they are “hoping to attract a big number of female viewers" in the 9 p.m. "Scandal" time slot, as that ABC show has been bumped to midseason.
None of these statements are bad; so you have to wonder why author John Koblin and his editor decided to keep the following, very boneheaded sentence in the piece, and why the NYT social media editor decided to use it when they shared the post on Twitter:
"And how will it cater to the hard-core baseball fan expecting authenticity while still appealing to women, whom Fox is depending on for much of its viewership?"