photo: Victoria McNally / Revelist

If you go into the restroom at the Javitz Center during New York Comic Con this weekend, you might see something peculiar: On the inside of the stalls are signs resembling graffiti that say "Nolite te bastardes carborundorum."

Well, that's not exactly accurate. You'll only see it if you're in the women's restroom — not in the men's restroom.

Don't let the bastards get you down (some solid marketing at Comic Con) #MargaretAtwood #HandmaidsTale #NYCC

A photo posted by Courtney (@mrwinklevoss) on

The graffiti appears to be part of Hulu's marketing campaign for "The Handmaid's Tale," their upcoming television series inspired by Margaret Atwood's novel about a dystopian society where the female gender has been completely oppressed and fertile women are treated like objects. The text is a secret subversive phrase spread throughout the novel that translates, in psuedo-Latin, to "Don't let the bastards grind you down."

"The Handmaid's Tale" is still currently in production for a 2017 release date, so the show doesn't have much of a presence at the convention beyond these cryptic bathroom signs. But make no mistake, this is a brilliant way to spread the show's message directly to its target audience — and in a space that, despite the best efforts of geeky women and activists alike, is still considered very male-dominated.

Don't let the bastards grind you down, indeed. 

Check out the "In Production" teaser that Hulu put out this weekend: